Brand Manager (Work in Bangkok, Thailand)

Colgate Palmolive Thailand is looking for Brand Manager, is responsible for managing assigned subcategory /brand at the Indochina level to achieve the agreed market share and P&L/financial objectives, in line with the company strategies.
This person will work in Colgate Palmolive Thailand Office and handle Vietnam market
MAIN RESPONSIBILITIES
● Leverages local knowledge of consumers & shoppers, competitors, and local market dynamic to enhance competitiveness and accelerate business growth
● Development & timely implementation of IMC Campaign, New product launch in cooperation with local countries.
● Actively participates in the Commercial Business Planning (CBP) across Vietnam markets to identify & provide solution to address business gaps and opportunities.
● Lead & coordinate closely with cross functional teams e.g. Retail Marketing, Supply Chain, Packaging to develop promotion plans and new product launches, promotion bundles.
● Cooperates with Division Category teams regarding Division/ Local campaigns implementation and results.
Marketing Strategy
● Coordinates the implementation of the overall sub-category & brand strategies agreed with Division, including 5P guidelines to achieve/exceed market share & financial objectives.
● Actively participates in Division Go-to-Market teams.
● Works with Insights & Research team on preparing the actionable recommendations to address ongoing business Vietnam challenges.
● Develops the regional new product launch plans.
● Actively communicates with local markets, providing comments and feedback to specific plans developed by local RM:
➢ adaptation of Vietnam shopper marketing programs (RE & specific customers)
➢ the new category demand program concepts including cross-category platforms
➢ RE and customer collaboration specific program concepts
● Cooperates with countries to work out the country pricing strategy based on the agreed regional strategy.
● Develops category & brand portfolio strategy & SKU management recommendations for the Vietnam hub.
Media Management
● Leads/develops and communicates media strategy guidelines & updates to Vietnam and Media Agency for the subcategory.
● Approves and coordinates media priorities, media plan revisions and budget shifts/changes for subcategory by country.
● Supervises and approves media planning & buying for subcategory by country.
● Supervises and approves adaptations of media copies for all Vietnam markets for the assigned subcategory.
New Product Development
● Develops master materials (key visuals, media support, master POP/KV) to support new product launches.
● Works with countries the roll- out new product launches plans
Support for the Local Commercial Activation
● Provide feedback to the final materials for overall Vietnam grid of commercial events & promotions customized by RM teams
● Supports the process of identifying, sharing & integrating best practices, including external, Global, & Divisional and across Vietnam best practices for potential application in other markets
● Provides expertise and consultations to the local markets to address the specific SOM issues, when applicable
● Communicates regularly with local retail marketing teams. Actively participates in monthly meeting/call with regional and local retail marketing category teams to update on key Vietnam activities: business results, NPD, event/material updates, A&P budget updates, country specific projects and business challenges
Marketing Budget Review & Mid-Year Review
● Develops Budget Review strategies & plans for Division approval
● Develops budgets / A&P by subcategory and brand
● Supervises preparation of marketing charts for Budget Review in cooperation with Retail Marketing (SOM/SOV, Pricing, Distribution, Promo Flowcharts) and Media Agency (Media Flowcharts, Media Strategy). Coordinates with business analyst to use centralized & automated reporting tools where possible to prepare charts by country (e.g. SOM, pricing, etc).