Brand Manager

• Manage brand building & development activities for La Vie's products as assignment
• Develop short-term (1-year) plan Marketing for the brand/category to achieve the company's business goals. And participate in long-term strategy development
• Lead or support manager to lead external partners to plan and execute ATL & BTL activities to achieve brand/industry goals and objectives
• Check, monitor and evaluate the effectiveness of marketing activities after implementation
• Lead market research and Brand measurement programs with related partners. Regularly check and analyze data about the market, brands, competitors and propose short-term and long-term plans
• Coordinate with Sales Department to periodically survey the market and report
• Supervise the design and production to ensure that product packaging and POSM are made in as agreement, company and brand/category standards as well as ensure the production plan
• Coordinate with Sales, Supply Chain, Warehouse Management, Production, Finance, Internal Audit, QA, Distribution, etc. to develop & deploy MKT products/activities to achieve goals and KPIs suggest.
• Monitor and plan Marketing investment in accordance with regulations, timely and effectively.
• Contribute articles to the company's Monthly Letter. Share newsletters for La Vie members, especially the Hotline room for each project to ensure that information sharing is done accurately and completely.
• Other assignments by direct manager depends on business & brand needs