Brand Manager

Mô tả Công việc
We are looking for a Brand Manager to oversee and develop the brand strategy and operations for The Matcha Tokyo and Mochi Sweets in Vietnam. The Brand Manager will be responsible for maintaining brand identity, driving marketing initiatives, coordinating with headquarters/partners, and ensuring consistent brand execution across all stores and channels. This role requires a strong understanding of Japanese F&B culture, brand management, and local market insights in Vietnam.
Brand Strategy & Development
Develop and execute brand strategies to strengthen the market presence of The Matcha Tokyo and Mochi Sweets in Vietnam
Ensure brand consistency across all touchpoints including stores, marketing materials, packaging, and customer experience
Work closely with partners/franchisors to maintain brand standards and guidelines
Marketing & Campaign Management
Plan and implement marketing campaigns, seasonal promotions, and product launches
Manage both online and offline marketing activities (social media, PR, events, collaborations, etc.)
Monitor market trends, competitors, and customer insights to adjust brand strategies accordingly
Product & Menu Development
Coordinate with the brand owners and R&D teams regarding new menu items or seasonal products
Localize products when necessary while maintaining the original brand identity
Store Branding & Customer Experience
Ensure the in-store experience reflects the brand concept and Japanese hospitality (Omotenashi)
Work with the operations team to maintain visual merchandising and store presentation
Business & Performance Monitoring
Track brand performance, sales data, and marketing effectiveness
Prepare reports and propose improvements to grow brand awareness and revenue
Cross-functional Coordination
Work closely with Operations, Marketing, Supply Chain, and external partners
Communicate effectively with Japanese partners or headquarters when required