Brand Manager

• Direct report to Head of Marketing
• Constantly conduct and monitor market research including information of the market, consumer behavior, competitors' activities and evaluate our brand position vs. competitors' brands
• Develop and implement Marketing and Branding strategy including ATL activities (TV, Print, Digital, Radio,...) and BTL activities (event, activation, promotion, sponsorship, partnership...) for your assigned brands as well as propose budget that align with sales KPI
• Coordinate and work closely with brand owners, suppliers from oversea (Mattel, Viking..) for annual marketing plan and events.
• Responsible and coordinate with Event/Activation team, Media team and creative team and other departments or agency (activation, Print Ad, PR, Media...) to organize and accomplish each strategy, event, and campaign within the approved budget.
• Be responsible and coordinate directly with sales team and key customers (CoopMart, Big C, Aeon, Lotte...) to implement trade marketing activities, merchandising, POSM for all distribution channels, retail stores of your assigned brands. Ensure high standard of brand image, timeliness and effectiveness for marketing plan and sales plan.
• Monitor and supervise closely the execution to ensure the timeliness and effectiveness of the event, campaign. Contribute and involve to achieve revenue sale target and increase profitability for the brands.
• Evaluate and analyze the result of each campaign and sales volume, report to MD after every campaigns.
• Provide effective managing, coaching, training to develop branding team for all marketing, campaign, program collaterals
• Perform other duties required by the Head of Marketing.