Brand Marketing | Creative Lead | Strategy Planner

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ME GROUP IS HIRING | 3 OPEN POSITIONS
1. BRAND MARKETING | EMPOINT
Key Responsibilities
Develop brand strategies, annual marketing plans, positioning, and integrated marketing campaigns (IMC).
Lead campaign execution across digital, social media, PR, KOL/KOC, e-commerce, and consumer activations.
Collaborate with Sales, Trade Marketing, E-commerce, agencies, and other stakeholders to ensure effective execution.
Monitor campaign performance, manage marketing budgets, and identify optimization opportunities.
Requirements
Experience in Brand Marketing, preferably in FMCG, consumer goods, retail, or e-commerce.
Strong knowledge of brand positioning, consumer insights, and campaign planning.
Good project management, communication, and analytical skills.
Good command of English for communication and presentation.
2. CREATIVE LEAD | YAM
Key Responsibilities
Lead creative concepts, campaign ideas, and key visual directions for social-first campaigns.
Develop creative direction and visual storytelling aligned with social platforms and target audiences.
Supervise creative execution, quality control, and social content production.
Lead and mentor the Creative/Content/Post-production team.
Develop case studies and oversee production for key or strategic clients when required.
Requirements
At least 5 years of experience in a creative, social, or digital agency.
Strong creative thinking, art direction, and visual/content development skills.
Experience in creative supervision, quality control, and social content production.
Strong presentation, communication, and teamwork skills in both Vietnamese and English.
A portfolio showcasing projects you led as Creative Lead is required.
3. STRATEGY PLANNER | YAM
Key Responsibilities
Research market trends, audience behavior, competitors, and emerging social content formats.
Analyze content and campaign performance to identify insights and optimization opportunities.
Develop campaign strategies, audience insights, communication approaches, and content recommendations.
Support client pitches, strategic presentations, campaign reviews, and case studies.
Collaborate with Creative, Account, and Sales teams to translate insights into effective campaigns.
Requirements
2-4 years of experience in Strategic Planning, Content Strategy, Social Strategy, or a related role.
Previous experience in a social agency, with hands-on involvement in social content planning and campaign strategy.
Strong research, analytical, and strategic thinking skills.
Good understanding of social platforms, audience behavior, and digital trends.
Strong presentation, storytelling, and communication skills.