Brand Marketing ManagerCÔNG TY TNHH TAISUN VIETNAM
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Quản trị kinh doanh, Truyền thông/Internet/Online Media, Quản lý điều hành, Lương cao, Marketing - PR, Search Engine Marketing, Giao Dịch Khách Hàng, Tiếp thị - Quảng cáo
Lương: thỏa thuận
Hình thức: Toàn thời gian
Ngày đăng: 23/04/2024
Hạn nộp: 23/05/2024
Mô tả công việc
- Demonstrate strong business acumen to achieve the assigned brand's business objective.
- Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline.
- Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer.
* Market Assessment, Consumer Understanding & Insight:
- Define market drivers of growth via market, business, category, competitive and brand performance audits.
- Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights.
- Distill powerful insights from data and analytics to guide brand activation and content development.
• Brand Strategy and Positioning:
- Propose strategies for the brand to grow in the market.
- Leverage research on segments to understand consumer journey and key occasions.
- Optimize and manage portfolio strategy of brands.
• Brand Planning:
- Manage brand P&L and resource optimization.
- Set clear KPIs, and manage performance of portfolio.
• Brand Communications:
- Develop communication strategy aligned with brand direction.
- Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners.
- Understand and evaluate big communication ideas strategically.
- Define executional KPIs and measure, track, course correct in "real-time".
• Brand Activation:
- Develop 12 month rolling brand activity plan with integrated marketing programs
- Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
- Ensure holistic experience across purchase journey (before/during/after).
• Brand budget A&P (ATL) management:
- Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.
• Leadership:
- People management & development.
Working conditions:
Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
Working hour: [protected info] (Monday - Friday).
- Responsible for developing and executing brand activation plans (ATL), within the given budget and timeline.
- Possesses analytical thinking capabilities to assess the market and understanding the targeted consumer.
* Market Assessment, Consumer Understanding & Insight:
- Define market drivers of growth via market, business, category, competitive and brand performance audits.
- Tap into internal stakeholders (ie Sales) to gather holistic view of the market and spot opportunities Leverage trends, category and consumer understanding to generate actionable insights.
- Distill powerful insights from data and analytics to guide brand activation and content development.
• Brand Strategy and Positioning:
- Propose strategies for the brand to grow in the market.
- Leverage research on segments to understand consumer journey and key occasions.
- Optimize and manage portfolio strategy of brands.
• Brand Planning:
- Manage brand P&L and resource optimization.
- Set clear KPIs, and manage performance of portfolio.
• Brand Communications:
- Develop communication strategy aligned with brand direction.
- Deliver strong quality communication briefs & briefings that inspire and drive agencies/partners.
- Understand and evaluate big communication ideas strategically.
- Define executional KPIs and measure, track, course correct in "real-time".
• Brand Activation:
- Develop 12 month rolling brand activity plan with integrated marketing programs
- Prioritize touchpoints to ensure they are fewer, bigger, and represent the key moments that matter.
- Ensure holistic experience across purchase journey (before/during/after).
• Brand budget A&P (ATL) management:
- Plan, monitor and control A&P spending to be in line with the agreed brand plan in cooperation with the finance/trade marketing/sales teams.
• Leadership:
- People management & development.
Working conditions:
Workplace: 08 Phan Dinh Giot, Ward 2, Tan Binh dist., HCMC.
Working hour: [protected info] (Monday - Friday).
Yêu cầu công việc
- University graduate major in Business/Marketing or equivalent.
- Minimum 3 years or above brand development experience in FMCG industry.
- Solid brand, marketing management experience from consumer goods for ATL operation.
- Solid new product/initiative launch experience.
- Good planning, monitoring, presentation and negotiation skills.
- Good numerical and statistical skills.
- Good analytical and interpretative skill.
*Benefits:
Flexible worktime (TSN office);
Annual bonus (avg. 1.5 month);
Labor day bonus;
Mid-Autumn bonus;
Absenteeism bonus;
Reward for Outstanding employee/dept;
Insurance pay on total salary;
Free products;
Marital/Funeral/Sickness support;
Touring trip/Touring fee;
Birthday gift;
Int'l Women day's gift;
Vietnamese women day's gift;
Children day's gift;
Year-end gift;
No interest loan for emergent needs;
Training on the job.
- Minimum 3 years or above brand development experience in FMCG industry.
- Solid brand, marketing management experience from consumer goods for ATL operation.
- Solid new product/initiative launch experience.
- Good planning, monitoring, presentation and negotiation skills.
- Good numerical and statistical skills.
- Good analytical and interpretative skill.
*Benefits:
Flexible worktime (TSN office);
Annual bonus (avg. 1.5 month);
Labor day bonus;
Mid-Autumn bonus;
Absenteeism bonus;
Reward for Outstanding employee/dept;
Insurance pay on total salary;
Free products;
Marital/Funeral/Sickness support;
Touring trip/Touring fee;
Birthday gift;
Int'l Women day's gift;
Vietnamese women day's gift;
Children day's gift;
Year-end gift;
No interest loan for emergent needs;
Training on the job.
Quyền lợi được hưởng
Máy tính xách tay
Bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Chế độ nghỉ phép
Bảo hiểm
Du Lịch
Phụ cấp
Đồng phục
Thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Chế độ nghỉ phép
Nộp hồ sơ liên hệ
CÔNG TY TNHH TAISUN VIETNAM
Giới thiệu công ty
CÔNG TY TNHH TAISUN VIETNAM việc làm
Lô A1-6, đường số N5, KCN Tây Bắc Củ Chi, Hồ Chí Minh, Việt Nam
Quy mô: Từ 501 - 1000 nhân viên
Việc làm tương tự
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Thương lượng
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31/05/2024
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30 - 40 triệu
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15/06/2024
Vị trí Brand Marketing Manager do công ty CÔNG TY TNHH TAISUN VIETNAM tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương thỏa thuận, tìm thêm việc làm về Brand Marketing Manager hoặc công ty CÔNG TY TNHH TAISUN VIETNAM ở các link phía trên
Giới thiệu công ty
CÔNG TY TNHH TAISUN VIETNAM việc làm
Lô A1-6, đường số N5, KCN Tây Bắc Củ Chi, Hồ Chí Minh, Việt Nam
Quy mô: Từ 501 - 1000 nhân viên