Brand Marketing Manager

Job purpose:
Plan and execute Marketing programs & activities and evaluate the results of the campaigns in the year, ensuring to achieve the KPIs set according to the overall strategy.
Create & Manage the marketing calendar effectively within the approved budget
Create programs and creative POSMs to have outstanding visibility in the market.
closely monitor the market pricing and develop a pricing strategy based on the companys directions
Identifying the gaps in the market and develop new products and outstanding packagings to have a competitive edge in the market.
Manage advertising companies/suppliers to ensure the results according to commitment and cost-effectiveness.
II. QUALIFICATION AND SKILLS
EDUCATION:
University graduate or higher majoring in Economics, Business Administration, Marketing, or related majors.
EXPERIENCE
At least 5 years of experience working in a similar position in the field of Marketing in the confectionery/ Food/ FMCG industry.
Experienced in below the line and visibility executions
Experienced in coordinating a working group to implement brand development projects & Marketing activities: communication program (ATL) and brand activation program (BTL), (new product development, research, market research, advertising, promotion, etc.).
KNOWLEDGE & SKILLS:
Understanding & proficiently implementing brand/marketing knowledge & skills.
Knowledge in product & packaging development is an added value.
Analytical and decision-making skills.
Good planning, division of work & control skills.
Good presentation, negotiation, and communication skills.
OTHER REQUIREMENTS:
Good communication in English.
Proficiency in the office computer.
Enthusiastic and proactive spirit at work.
Ability to withstand high pressure.
III. WORK AREA
Pearl Plaza, 561A Dien Bien Phu St, Ward 25, Binh Thanh Dist, HCMC
IV. BENEFITS
Insurance all kinds by both Government and Voluntary (AON):
To ensure your health and wellbeing, you are offered various medical benefits of OPD & IPD. We got you covered.
Team building and Interaction.
Our company simply cannot function well without teams of people working together. That said, we provide numerous team-building activities and events for the team to nurture meaningful relationships between every individual.
Career Development
Every employee is an invaluable asset to any team; that's why we want to help you grow. Level up your skills and expertise through our learning philosophy (70-20-10).