Key Account Manager

About CREASIA
CREASIA is a trusted Market Execution Partner in Vietnam, helping brands turn commercial and brand strategies into measurable market performance.
Through Brand Engagement, Commercial Execution, and Market Intelligence, we combine talented people, execution excellence, technology, and data to help brands win where it matters.
Our culture is built on five core values: Client Success, Ownership, Execution Excellence, Improve Daily, and Integrity. We believe sustainable growth comes from winning with clients, developing great people, and continuously improving how we work.
About the Position
We are looking for a commercially driven and client-focused Key Account Manager to lead strategic client relationships, grow account revenue and profitability, and ensure excellent project delivery.
The successful candidate will act as a trusted business partner to clients, turning their business challenges into effective activation, experiential marketing, and commercial execution solutions.
Key Responsibilities
1. Client Success & Strategic Partnership
Build and strengthen long-term relationships with key clients and decision-makers.
Understand clients' business objectives, brand priorities, and commercial challenges.
Develop annual account plans and identify opportunities to create measurable value.
Drive client satisfaction, retention, and account growth.
2. Business Growth & Commercial Performance
Own revenue and Gross Profit (GP) performance for assigned accounts.
Identify upselling, cross-selling, and new business opportunities.
Lead client proposals, commercial negotiations, and account development plans.
Maintain a healthy opportunity pipeline and accurate revenue forecasts.
Ensure pricing and commercial commitments comply with company GP guardrails.
3. Project Leadership & Execution Excellence
Lead cross-functional coordination from client brief to project completion.
Work closely with Creative, Operations, Production, and Finance teams.
Ensure project delivery meets agreed scope, quality, timeline, and budget.
Proactively resolve issues and manage client expectations.
Drive continuous improvement in client service and project execution.
4. Performance & Market Intelligence
Monitor account performance, project profitability, and client satisfaction.
Translate execution data and market insights into actionable recommendations.
Prepare account reviews, business forecasts, and performance reports.
Identify opportunities to improve client ROI and execution effectiveness.
5. Ownership & Collaboration
Take accountability for assigned client portfolio performance.
Build trust through transparent communication and reliable commitments.
Collaborate effectively across departments.
Demonstrate CREASIA's five core values in daily decisions and actions.
Qualifications
Bachelor's degree in marketing, Business, Communications, or a related field.
Preferably 5+ years of experience in account management, client services, or business development.
Experience in marketing agencies, brand activation, experiential marketing, trade marketing, or retail execution is strongly preferred.
Proven ability to manage major clients, develop proposals, and grow account revenue.
Good understanding of project costing, Gross Profit, and commercial management.
Strong client communication, negotiation, presentation, and problem-solving skills.
Ability to lead cross-functional teams and manage multiple projects.
Strong ownership mindset, commercial discipline, and commitment to client success.
Good command of English and Vietnamese.
What Success Looks Like
Sustainable growth in assigned client revenue and profitability.
Strong client retention and trusted strategic relationships.
Consistent, high-quality project execution.
Accurate forecasting and disciplined commercial management.
Positive contribution to CREASIA's culture and long-term growth.
Why Join CREASIA?
At CREASIA, you will have the opportunity to work with leading brands, take ownership of meaningful client relationships, and grow your career in an environment that values performance, continuous learning, and people development.
Helping Brands Win. Growing People. Building What Endures.