Brand Marketing

Brand Strategy & Planning
Develop and execute annual brand plans aligned with business objectives.
Build and refine brand positioning, communication direction, and key brand messages.
Develop integrated marketing campaigns (IMC) across ATL, BTL, digital, social, and other relevant touchpoints.
Translate consumer and market insights into actionable brand strategies and marketing initiatives.
Campaign & Content Execution
Lead the execution of brand campaigns from planning to launch and post-campaign evaluation.
Oversee social content, PR, KOL/KOC activities, promotional programs, and consumer activations.
Develop and manage brand touchpoints such as in-store activities, pop-ups, events, e-commerce, and digital platforms.
Work closely with internal teams and external agencies to ensure campaigns are delivered on-brand, on-time, and within budget.
Cross-functional Collaboration
Work closely with Sales, Trade Marketing, Finance, E-commerce, and other internal teams to align brand initiatives with business priorities.
Coordinate with external agencies, creative partners, production teams, and other vendors.
Ensure consistent brand communication across different channels and consumer touchpoints.
Performance & Business Management
Monitor campaign and brand performance, identify key learnings, and recommend optimization opportunities.
Support budget planning and tracking for brand marketing activities.
Understand and work with basic P&L principles, connecting marketing investment with business outcomes.