Brand Marketing

1. Brand Strategy & Planning
Develop and execute annual brand plans aligned with business objectives.
Build and refine brand positioning, communication direction, and key brand messages.
Develop integrated marketing campaigns (IMC) across ATL, BTL, digital, social, and other relevant touchpoints.
Translate consumer and market insights into actionable brand strategies and marketing initiatives.
2. Campaign & Content Execution
Lead the execution of brand campaigns from planning to launch and post-campaign evaluation.
Oversee social content, PR, KOL/KOC activities, promotional programs, and consumer activations.
Develop and manage brand touchpoints such as in-store activities, pop-ups, events, e-commerce, and digital platforms.
Work closely with internal teams and external agencies to ensure campaigns are delivered on-brand, on-time, and within budget.
3. Cross-functional Collaboration
Work closely with Sales, Trade Marketing, Finance, E-commerce, and other internal teams to align brand initiatives with business priorities.
Coordinate with external agencies, creative partners, production teams, and other vendors.
Ensure consistent brand communication across different channels and consumer touchpoints.
4. Performance & Business Management
Monitor campaign and brand performance, identify key learnings, and recommend optimization opportunities.
Support budget planning and tracking for brand marketing activities.
Understand and work with basic P&L principles, connecting marketing investment with business outcomes.
What We're Looking For
Experience & Knowledge
Experience in
Brand Marketing, Marketing, or a related role
, preferably within FMCG, consumer goods, retail, or e-commerce.
Strong understanding of
market research, consumer insights, brand positioning, and campaign planning
.
Good understanding of
product portfolio management
and how products translate into consumer-facing marketing.
Basic knowledge of
P&L, marketing budgets, and business performance
.
2.Skills
Strong
project management
skills with the ability to manage multiple projects and stakeholders simultaneously.
Strong
communication, presentation, and negotiation skills
.
Ability to collaborate effectively with cross-functional teams and external partners.
Strong strategic thinking combined with a
hands-on, execution-oriented mindset
.
Data-driven and consumer-centric, with the ability to turn insights into clear marketing actions.
Good command of
English
in communication and presentation.
3.Benefits
Comprehensive participation in social, unemployment, and health insurance in accordance with company regulations and legal requirements
Lunch and parking allowances.
Extensive health insurance coverage.
Opportunity to thrive in a dynamic, supportive, and professional environment.
Ongoing training and development opportunities.
Application Process
Interested candidates should submit CV to
[protected info]. Applications are reviewed on a rolling basis, and only shortlisted candidates will be contacted.
Contact Information:
Email: [protected info]
· Phone: [protected info]
Working Hours:
Monday to Friday, 9:00 AM to 6:00 PM
We look forward to welcoming you to our team!