Business Development Executive

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Role Summary
Kingston Healthcare Technologies is seeking motivated Business Development Executives with a sales and marketing background to expand our healthcare technology business across Vietnam.
You will promote and commercialise Medi-Case, Medi-Kiosk, and other healthcare technology solutions by identifying new customers, conducting product demonstrations, developing partnerships, and converting business opportunities into sales. You will work closely with management and technical teams to help customers understand the practical, clinical, and operational value of our solutions.
This role involves engaging healthcare providers, clinics, universities, research institutions, medical distributors, and strategic partners to build a strong sales pipeline and support long-term business growth.
Key Responsibilities
1. Business Development & Sales
● Identify and pursue new sales opportunities for the Company's healthcare technology products and solutions.
● Generate leads through prospecting, networking, referrals, customer outreach, and industry events.
● Manage the sales process from initial contact and needs assessment through proposals, negotiations, and closing.
● Prepare quotations, presentations, and proposals, coordinating pricing and commercial terms with management.
● Achieve agreed sales, revenue, and business development targets.
2. Customer Engagement & Product Demonstrations
● Arrange customer meetings and deliver product presentations and demonstrations.
● Explain product features, benefits, applications, and how the solutions fit customers' healthcare workflows.
● Work with technical teams to address customer questions and implementation requirements.
● Follow up consistently with prospects and maintain strong customer relationships.
3. Partnerships & Market Development
● Build relationships with clinics, hospitals, universities, research institutions, family doctor groups, and medical distributors.
● Identify opportunities for distribution partnerships, pilot projects, research collaborations, and healthcare innovation initiatives.
● Support partnership discussions and the preparation of MOUs and commercial agreements.
● Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
4. Marketing & Sales Materials
● Support sales and marketing activities that generate leads and increase product awareness.
● Prepare and adapt Vietnamese-language product presentations, brochures, FAQs, and demonstration materials.
● Participate in exhibitions, conferences, workshops, and customer engagement events.
● Share customer feedback and market insights with management and product teams.
5. Pilot Projects & Customer Onboarding
● Coordinate with internal teams to support product trials, pilot deployments, and customer onboarding.
● Assist customers with introductory product guidance and training.
● Follow up on pilot results and work towards conversion into paid purchases or commercial partnerships.
● Coordinate customer issues with the relevant teams and follow through on resolution.
6. Sales Reporting & Coordination
● Maintain accurate and updated records of leads, customer meetings, proposals, and follow-up actions.
● Submit regular sales progress reports, pipeline forecasts, and business development plans.
● Work closely with management, marketing, technical, and operations teams to deliver customer commitments.