Business Development Specialist

Job Description :
Support Sales Reps to prospect clients by :
- Market search based on lists, and record in Excel with basic information (name, address, email, phone no.)
- Qualify / Filter / Prioritise lists to identify companies with high potential. Evaluate / rank potential of each company
- Identify key decision-makers (LinkedIn) and connect them
- Identify email addresses for decision-makers ([protected info], IA tools)
- Send prospection emails to potential clients based on templates provided,
- Have a first look at the American market in terms of prospects
- Areas of focus :
existing markets : Canada / some of USA
new markets : USA / Italy / Australia / etc.
- Use lists from AEM / FEMA / NTEA and equivalents to identify contacts
- Use IA to generate names, find relevant companies (look-alike), evaluate potential, optimize approaches
- Feed CRM when relevant
- Follow contacts / Organise follow-ups / Record thoroughly so we take advantage of every opportunity
- Report update to Management
- Identify / Record / Report best practices / best-selling arguments, unique points of differentiation, etc.
- Draw maps with proposed routes / clusters / by industry / by potential to drive targeted field actions (Google MyMaps)
- Research / Identify new business opportunities (parts we can make) and prepare illustration (with circle)
- Prepare PPT presentations to specific customers
- Eventually, reach out to prospects and organize Teams / meetings with Sales colleagues
- Understand macro-economical trends to adjust speech (tariffs, currency, shipping, inflation, price of raw material...)
- Analyse trends in certain industries to steer effort where most relevant / adjust speech to be relevant
- Follow and analyse KPIs from the Sales Force
- EVENTUALLY : Analyse Big Data from SAP and other to understand :
sales cycle / client cycle
typical profile of client
conversion rate
evolution of clients
seasonality
client evolution
-Complete, maintain, keep updated our client mother-database (4000 contacts, potentially 5500)