Campaign Planner | Melive

Mô tả Công việc
Plan and manage a monthly comprehensive campaign that meets or exceeds sale targets, including baseline/MEGA/Brand campaign.
Propose ideas & concepts, brand vs creator planning, budgets, and resource allocation.
Set clear objectives for campaign inputs and outputs to foster creator/brand growth, leveraging a deep understanding of market trends and audience behavior.
Ensure quality control for campaign assets, including key visuals, content, assortment, and voucher distribution.
From conceptualization to execution encompassing Livestream events, coordinating with outreach marketing channels, including performance marketing and integrated social media strategies, to increase traffic and optimize targets (GMV/ ROAS).
Coordinate cross-functional teams (Category, Creator management, Operation) to deliver campaign activities on time, optimize traffic and conversion to transaction, and ensure efficient end-to-end execution processes.
Generate reports detailing campaign performance, key findings, and actionable recommendations for improvement.
Proactively identify areas for improvement in campaign performance and propose data-driven solutions to address them.