Channel Development Manager (MT Channel)

- Achieve the sales volumes, Organic Growth targets for MT channel

- Collate and analyze all relevant data for input in MT channel planning process (shopper info, market trends, channel development trends, performance of major customer, SWOT analysis from competition and channel point of view)

- Develop and implement the MT channel strategy in terms of delivering channel vision, objectives and supporting strategies in line with Business Planning

- Facilitate the communication between sales and marketing during the business planning process/ensure all agreement between marketing and sales are reached.

- Publish/Share Channel Plans to management and sales

- Monitor and review performance of channels against targets

- Define the budget and manage the storage and movements of POP materials

- Determine medium/long term objectives for MT channels by category by setting volume, OG, Market share targets.

- Ensure alignment of plans across channels and categories align consumer, customer and trade promotion activities

- Communicate effectively across departments and divisions to maximize opportunities. Make final decision in case of conflict between channel and category view

- Support CCSD manager to provide clear direction in terms of trade and MT channel insight during New Product Introduction projects, including the development and communication of trade launch