Chuyên viên, Chuyên viên cao cấp Digital Marketing - Digital Marketing Specialist/ Senior Specialist - Ban Sản phẩm và Marketing (2026TD455374)

Job Description
Develop and execute Digital Marketing strategies to drive customer growth, with a particular focus on increasing the proportion of customers using three or more products (APH3) across target segments, customer cohorts, and priority products.
Analyze data and identify growth opportunities through GAP analysis, customer segmentation, cohort analysis, churn analysis, and funnel analysis; identify high-potential customer segments and recommend Next Best Product (NBP) / Next Best Action (NBA).
Design and optimize User Acquisition and Conversion campaigns to drive app downloads, registrations, activation, and transactions; analyze conversion funnels and implement Conversion Rate Optimization (CRO) from click/lead through to conversion.
Develop CRM and Lifecycle Marketing strategies through nurturing, reactivation, loyalty, referral, gamification, and micro-moment programs to increase active users, transaction frequency, and Customer Lifetime Value (CLV).
Design and implement personalized campaigns based on customer behavior, preferences, transaction history, and lifecycle stages; establish triggers around key financial moments and customer behaviors.
Leverage Marketing Automation, CRM, and Customer Data Platform (CDP) capabilities to automate and personalize customer journeys across Website/App, Social, Chatbot, Email, SMS, and Push Notification channels.
Apply Data/AI/ML in Digital Marketing by leveraging Google Analytics, Firebase, CDP, CRM, and BI platforms; utilize AI/ML, Next Best Action, Retargeting, and Remarketing to optimize marketing effectiveness and maximize customer value.
Collaborate with Product, Product Marketing, and IT teams to develop Digital Marketing strategies for new campaigns and products, optimize UX/UI and customer journeys, and enhance digital touchpoints to drive conversion.
Integrate Online-Offline channels, including Website/App, SNS, SEM, SEO, Email, Community/Local Networks, OOH, In-branch, and other relevant touchpoints; ensure Digital Marketing plays a key role in conversion, retargeting, and measuring business impact.
Job Requirements
Bachelor's degree or higher in Marketing, Economics, Business Administration, or other related fields.
At least 3 years of experience in Digital Marketing, Growth Marketing, CRM, or Performance Marketing; experience in e-commerce, technology, financial services, banking, or fintech is preferred.
Strong understanding of Performance Marketing, Customer Lifecycle Management, Growth Hacking, CRM/CDP, Marketing Automation, Customer Journey, funnel analysis, Conversion Rate Optimization (CRO), and digital performance measurement.
Strong data-driven analytical and decision-making skills; experience with Google Analytics, Firebase, CDP, CRM, BI/dashboard platforms, and digital advertising platforms is preferred.
Strong customer- and business-oriented mindset, with solid analytical and problem-solving skills, project management capabilities, and effective communication and collaboration skills; proactive, disciplined, creative, and capable of coordinating and managing tasks/projects effectively.
Ability to read and understand professional materials in English; TOEIC score of 500+ or equivalent certification is preferred.
Application Instructions:
Apply directly on the MB Bank recruitment page on [protected info]
MB Bank requires applicants to provide the following details:
Personal information: Full name, Date of birth, Gender
Contact phone number and Email
Education level, Graduating school
Work experience
3 to 5 standout skills
Why should you apply directly via [protected info]
Your application will be assessed quickly.
Applicants should regularly check their email and phone to ensure they don't miss the interview schedule.