Chuyên viên Sản phẩm Khách hàng cá nhân (Tín dụng/ Phi Tín dụng) - Retail Banking Product Specialist (Credit & Non-Credit Products) - Ban Sản phẩm và Marketing (2026TD457011)

JOB DESCRIPTION
Develop new and enhanced products for Retail Banking customer segments to meet business needs, including:
Develop and refine product designs.
Analyze sales performance and product utilization effectiveness.
Propose product improvements to enhance business value by monitoring product performance indicators.
Conduct market research and analyze Retail Banking customer needs to support new product development and existing product enhancement.
Coordinate the development and management of the Retail Banking customer experience for the Priority segment, including:
Develop detailed customer journeys and customer experiences for each product/service and optimize the overall customer experience.
Monitor service quality KPIs by product, address customer experience issues and customer feedback, and propose improvements.
Develop product requirements for new products/product enhancements and implement Retail Banking Products developed by the unit on internal software systems (e.g., CRM, BPM, CMV, MB App, etc.).
Perform Retail Banking Product performance management (P&L):
Consolidate Retail Banking Product performance data.
Recommend and coordinate with Business Divisions to propose pricing policies, including interest rates, fees, and incentives, for each product to ensure business effectiveness.
Coordinate with Business Divisions to implement price and fee adjustments.
Monitor, analyze, and evaluate the performance of the Retail Banking product portfolio.
Provide in-depth professional and product solution consultation for Retail Banking Products.
CAREER LEVEL REFERENCE
Candidates are encouraged to refer to the descriptions below to assess their experience and select the appropriate career level:
• Specialist (Level 1-3): Directly perform professional and functional responsibilities. The higher the level, the greater the degree of autonomy and complexity of work.
• Senior Specialist: Take responsibility for the results of a specific area of expertise and provide guidance to Specialists within the team. Generally suitable for candidates with 5-8 years of experience who have independently managed an end-to-end functional area.
• Product Director / Product Expert: Lead a key professional area or critical product within the unit and provide in-depth professional expertise and consultation to relevant functions. May manage or coordinate a team. Generally suitable for candidates with 8-12 years of experience, with strong subject-matter expertise and experience in leading a team.
• Senior Expert: Provide professional leadership and strategic direction at the bank-wide level; directly advise Division Directors and senior management on strategies within the assigned area. May manage or coordinate a team. Generally suitable for candidates with more than 12 years of experience who are recognized as leading experts in their field.
Note: Years of experience are provided for reference and benchmarking purposes only and are not mandatory requirements.
JOB REQUIREMENTS
Bachelor's degree in Economics, Finance, Banking, Business Administration, Marketing, or related fields.
Minimum 3 years of experience in the finance/banking sector, in areas such as product development, customer segmentation, customer experience management, business, risk management, credit assessment, approval, operations, information technology, data, or marketing.
Prior experience in leading a team in product development, customer experience management, customer service, or service quality management is preferred.
TOEIC score of 500 or above, or an equivalent English proficiency certificate.
Application Instructions:
Apply directly on the MB Bank recruitment page on [protected info]
MB Bank requires applicants to provide the following details:
Personal information: Full name, Date of birth, Gender
Contact phone number and Email
Education level, Graduating school
Work experience
3 to 5 standout skills
Why should you apply directly via [protected info]
Your application will be assessed quickly.
Applicants should regularly check their email and phone to ensure they don't miss the interview schedule.