- Develop and Execute Marketing Strategies.
+ Create comprehensive marketing plans for the cinema chain including promotions for new releases, special events, and loyalty programs.
+ Conduct market research and analyze trends to propose strategies aligned with Vietnamese audience preferences.
- Brand Management:
+ Ensure consistent, professional, and engaging brand representation for the cinema chain.
+ Develop creative communication campaigns to boost brand awareness and customer loyalty.
- Manage Advertising and Communication Campaigns:
+ Plan and execute advertising campaigns across multiple channels (offline and online), including social media, press, TVCs, KOLs/Influencers, and
digital marketing platforms.
+ Collaborate with partners to ensure high-impact promotional campaigns.
- Enhance Customer Experience:
+ Design loyalty programs, promotions, and incentives to increase customer visits to cinemas.
+ Analyze customer behavior to personalize marketing campaigns.
- Budget Management and Reporting:
+ Develop and manage the annual marketing budget, ensuring efficient use of resources.
+ Measure and report on campaign performance, providing data-driven recommendations for improvement.
- Bachelor's degree in marketing, Communications, Business, or related fields.
- Minimum of 5 years of marketing experience for Specialist Role.
- Preference for candidates with experience in cinema, film distribution, or entertainment industries.
- Deep understanding of the Vietnamese market and consumer trends in the entertainment sector.
- Strong analytical skills, proficient in tools like Google Analytics, CRM, and digital advertising platforms.
- Excellent communication and negotiation skills, with the ability to work with multiple stakeholders (distributors, KOLs, agencies).
Young and dynamic working environment.
Excellent opportunities for career growth and advancement.
Full participation in Social, Health, and Unemployment Insurance in accordance with labor law after official employment.
13th-month salary and year-end bonus based on business performance.
