Cluster Digital Marketing Manager

Company Description TRIBE Phu Quoc Thom Island is the first TRIBE hotel managed by Accor in Vietnam, bringing bold, contemporary design and vibrant social energy to Hon Thom Island.
Role Description:
Digital Strategy
· Develop and implement the annual digital marketing strategy for the cluster.
· Define digital priorities and channel strategies for TRIBE and ibis Styles based on target audiences and business objectives.
· Manage the digital marketing calendar and ensure alignment with overall marketing campaigns.
Website, SEO & Content
· Manage hotel website content, landing pages and digital brand presence.
· Develop and implement SEO strategies to improve organic visibility and qualified traffic.
· Monitor website performance, traffic and conversion opportunities.
· Ensure website content, images and promotional information are accurate and up to date.
Social Media
· Develop and manage social media strategies and content calendars.
· Oversee daily social media content, community engagement and brand presence.
· Monitor social media performance, audience insights and emerging trends.
· Ensure content reflects the differentiated personality of TRIBE and ibis Styles.
Paid Media & Performance Marketing
· Plan, execute and optimize paid digital campaigns across relevant platforms.
· Work with media agencies and internal stakeholders to maximize campaign performance.
· Monitor key metrics including reach, engagement, traffic, conversion and return on investment.
· Conduct regular performance analysis and recommend optimization actions.
Analytics & Reporting
· Track digital marketing KPIs and campaign performance.
· Prepare regular digital performance reports for management.
· Translate data and insights into actionable recommendations.
· Identify opportunities to improve digital customer journeys and direct booking performance.
Các trách nhiệm khác/ Other Responsibilities
· Ensure compliance with brand and hotel digital guidelines.
· Stay updated on digital trends, platform developments and emerging technologies.
· Support integrated marketing campaigns led by the Marcom Manager.
· Attend meetings and training as assigned by management.
· Perform other reasonable duties assigned by the Management.
Qualifications
· Bachelor's degree in Digital Marketing, Marketing, Communications, Business or related field.
· Minimum 3-5 years of relevant digital marketing experience.
· Experience in hospitality, travel, lifestyle or consumer brands is preferred.
· Strong knowledge of social media, SEO, SEM, paid media, website management and digital analytics.
· Experience with Google Analytics, Google Ads, Meta platforms and other relevant digital tools.
· Good command of written and spoken English.