Cluster Director of Marketing

Company Description Mia Saigon Luxury Boutique Hotel is a riverside retreat in Ho Chi Minh City, designed for guests seeking relaxation and refined comfort. Drawing inspiration from Saigon's early 20th century Art Deco movement, the property blends the nostalgia and elegance of French Indochine with contemporary, understated luxury. Guests enjoy experiences such as private balcony river views, tranquil poolside moments in flower-filled gardens, and indulgent spa treatments.
The hotel emphasizes personalized service, quiet exclusivity, and carefully curated experiences that reflect the distinct Mia lifestyle. Team members are encouraged to uphold these standards and contribute to memorable guest stays.
Role Description The Cluster Director of Marketing is a full-time, on-site role based in Ho Chi Minh City, Vietnam, responsible for leading marketing strategy and execution for Mia Saigon and designated sister properties. This position oversees brand positioning, digital and traditional marketing campaigns, public relations, and promotions to drive awareness, direct bookings, and revenue growth. Day-to-day tasks include developing and managing annual marketing plans and budgets, supervising content creation across all channels, coordinating with sales, F&B, spa, and operations teams on integrated campaigns, and analyzing performance data to optimize results.
The Cluster
Director of Marketing manages relationships with agencies and media partners, ensures consistent brand messaging, and maintains a strong presence across social media, online travel agents, and hotel websites. The role also involves monitoring market trends and competitor activities, guiding photography and creative assets, and providing leadership and coaching to the marketing team.
Qualifications
Strategic marketing leadership skills, including experience developing integrated marketing plans, brand strategies, and campaign calendars for hospitality or luxury brands.
Proficiency in digital marketing, including social media management, SEO/SEM basics, email marketing, and performance analytics to drive direct bookings and online visibility.
Experience in public relations, communications, and content creation, including managing media relationships, drafting press materials, and overseeing brand storytelling across channels.
Strong commercial acumen with skills in budget management, forecasting, ROI analysis, and coordination with sales and revenue management teams.
Demonstrated team leadership abilities, including mentoring, cross-functional collaboration, and stakeholder management in a fast-paced environment.
Excellent written and verbal communication skills in English; Vietnamese language skills are an advantage.
Background in luxury hospitality or lifestyle brands preferred, with deep understanding of guest experience and premium positioning.
Bachelor's degree in Marketing, Business, Communications, Hospitality Management, or a related field, or equivalent practical experience.
Strong organizational and project management skills, with the ability to handle multiple initiatives and meet deadlines.