Commercial Director (for Vietnamese candidate, based in Da Nang)

II. DUTIES AND RESPONSIBILITIES
Revenue:
• Responsible for strategic plans to achieved budgeted room nights in market segments; Direct, Indirect, Corporate, Wholesale, Meeting Group and others
• Ensure that Revenue Leaders are maximising their revenue across all business segments
• Analyse market trends and competitor activities to identify opportunities for revenue growth and optimisation.
• Establish and monitor key performance indicators (KPIs) to track revenue performance and identify areas for improvement.
• Implement pricing strategies and revenue management techniques to optimize yield and profitability.
Performance Marketing (Digital Marketing and Campaigns):
• Develop and implement digital marketing strategies to drive online bookings and enhance brand visibility.
• Manage and optimize online advertising campaigns, including search engine marketing (SEM), social media advertising, and display advertising.
• Utilize data analytics to track campaign performance and optimize marketing spend.
• Oversee the development and execution of promotional campaigns and marketing initiatives.
Sales (Corporate, Wholesale, Consortia, Meeting Groups and Events):
• Lead and manage the sales teams responsible for corporate, wholesale, consortia, meeting groups, and events sales.
• Develop and implement sales strategies to achieve revenue targets and expand market share.
• Build and maintain strong relationships with key clients and partners.
• Identify and pursue new business opportunities and partnerships.
• Negotiate and manage contracts with corporate clients, wholesale partners, and event planners
Human Resources:
• Have a complete understanding of and adhere to the rules and regulations to fire, hygiene, health, and safety.
• Project at all times a courteous, professional, and positive attitude towards colleagues and guests.
• Develop herself/himself to be always a better manager.
• Understands company's rules, regulations, and basic local Labour Law.
• Collaborate with others team members and HOD's to succeed Property portfolio goals.
Training:
• Participate actively in Company, Hotel and Commercial training programs and ensure sound knowledge and adherence to the training outcomes is actioned.
• Participate and complete Hotel Marketing courses on Academy LMS Platform
This job description is not intended to be an exhaustive list of all responsibilities, skills, efforts, or working conditions associated with the position. It is intended to provide a description of the principal elements essential for the performance of the position and may be altered to accommodate changes in market trends or management needs.