Commercial Marketing Manager - Vietnamese Speaker

CBM Vietnam - SCG Group
Location: Vietnam (Ho Chi Minh / Southern Region)
Industry: Cement & Building Materials
Role Overview
CBM Vietnam (a member of SCG Group) is seeking a dynamic and high-potential Marketing Manager - Commercial to lead strategic marketing initiatives across Cement and Building Materials portfolio in Vietnam.
The role will oversee Brand Strategy, Positioning, Market Development, and Commercial Activation for products such as:
Fibre Cement
Ceramic Roof
White Cement
Structural Cement
Selected products from SCG International Vietnam (e.g., Kubota and related brands)
This position is part of our Future Marketing Leader Development Track, preparing the selected candidate to grow into a senior marketing leadership role within SCG Vietnam.
Key Responsibilities
1. Brand Strategy & Positioning
Develop brand positioning strategy for Cement & Building Materials portfolio
Define target segments (contractor, developer, distributor, modern trade)
Strengthen brand differentiation in competitive Vietnamese market
Ensure alignment with SCG regional brand guidelines
2. Portfolio & Product Marketing
Manage product lifecycle and portfolio strategy
Launch new products and coordinate go-to-market strategy
Develop value proposition and pricing strategy
Conduct competitive benchmarking
3. Commercial & Trade Marketing
Drive commercial campaigns to increase market share
Support sales team with marketing tools & activation programs
Develop distributor engagement programs
Monitor promotion effectiveness and ROI
4. Market Intelligence & Consumer Insight
Analyze market trends and construction industry outlook
Conduct competitor analysis
Lead customer research and insight generation
Translate insights into actionable strategies
5. Cross-Business Collaboration
Coordinate with SCG International Vietnam (e.g., Kubota portfolio)
Work closely with Sales, Supply Chain, Finance, and Production
Support business expansion in Southern Vietnam
Qualifications
1.Education
Bachelors or Masters Degree in Marketing, Business Administration, Economics, or related field
2.Experience
8-12 years in Marketing or Commercial roles
Experience in Building Materials / Construction / Cement industry preferred
Strong exposure to B2B marketing and distribution channel management
Experience managing multi-brand portfolio
Required Competencies
1.Strategic Marketing Capability
Brand positioning & brand architecture development
Portfolio strategy management
Pricing & commercial strategy
Market segmentation & targeting
2.Analytical & Business Acumen
Strong financial understanding (margin, contribution, ROI)
Market share analysis
Campaign performance measurement
Data-driven decision making
3.Leadership & Future Potential (Critical Requirement)
Strong strategic thinking capability
High learning agility
Ability to influence cross-functional teams
Mobility readiness within Vietnam / ASEAN
Ambition to grow into Marketing Director / Business Leader role
We are looking for a candidate who:
Understands competitive dynamics in Vietnam building materials market
Can elevate SCG brands to premium positioning
Balances brand building and commercial performance
Demonstrates leadership potential beyond current managerial scope
Why Join CBM / SCG?
Part of SCG - Leading ASEAN industrial conglomerate
Structured leadership development pathway
Exposure to regional marketing strategy
Opportunity to shape the future of SCG brand portfolio in Vietnam