Trade Marketing Manager FMCG (Food & Confectionery)

1/ KEY RESPONSIBILITIES
• Develop and implement trade marketing strategies to drive brand visibility, product availability, and sales growth across all retail and distribution channels.
• Bridge between marketing and sales to ensure alignment of brand plans and in-market execution.
• Lead planning and execution of route to market price, trade promotions, in-store activities, and channel specific.
2/ KEY TASKS
• Consumer & Shopper Insights into Channel Strategy: actionable trade strategies by analyzing shopper and channel insights to define in-store execution guild lines
• Develop and execute Trade Plans: Create and implement trade marketing initiatives aligned with brand and sales strategies. Ensure high-quality product presentation, visibility, and communication at the point of sale to maximize shopper engagement and brand impact. Manage and control trade marketing budgets.
• Category & Channel Development: Develop business plans by category and channel, including localized promotions to drive growth across distributors and retailers.
• Pricing and Promotion Strategy: Set competitive pricing guidelines and define channel-specific promotional mechanics to achieve sales & distribution initiatives.
• Performance Monitoring & Data Analysis: regularly evaluate brand performance, track distribution and sales KPIs, and recommend improvement programs.
• Customer Collaboration & Relationship Building: Collaborate partners on business planning, program development, and effective trade execution to strengthen partnerships and boost results.
• Lead and manage partners to fulfill their responsibilities in accordance with job descriptions and
company standards, ensuring high performance and adherence to work norms.
• Responsible for achieving assigned trade marketing targets and directly accountable for brand
effectiveness, sales performance, and timely processing of all related financial transactions. Ensure no critical incidents or execution errors occur under your scope.