Commercial Marketing Specialist

ofi (olam food ingredients), part of the Olam Group, offers sustainable, natural food products and ingredients, including cocoa, coffee, dairy, nuts, and spices. Operating in Vietnam since 1997, ofi has built a strong presence with its head office in Ho Chi Minh City, along with regional offices and seven major factories across various provinces. As the largest exporter of cashews, pepper, and instant coffee, and among the top exporters of green coffee, ofi Vietnam works closely with a vast network of farmers. With over 4,500 employees, the company is committed to performance, diversity, and talent development. Its 'Choices for Change' strategy targets long-term impact by 2030, focusing on prosperous farmers, thriving communities, climate action, and sustainability.
JOB IN SUMMARY
The role supports the Spices business across multiple origins by strengthening market intelligence, customer & category insights, and commercial storytelling. The objective is to elevate product awareness, consistency, and engagement with existing and new buyers, ensuring customers experience one unified ofi Spices organization, rather than fragmented origin-based entities.
This role elevates customer awareness, supports sales effectiveness, and ensures consistent, data driven communication with existing and new buyers.
KEY RESPONSIBILITIES
1. Market Intelligence & Data-driven Insights
• Monitor and analyze market trends, crop cycles, customer movements, and competitor activities across the global spices landscape
• Build and maintain structured data models and dashboards to track category performance, price trends, and supply-demand dynamics across origins
• Provide ad-hoc data analysis and actionable recommendations to support commercial discussions, pricing strategy, and customer opportunity identification
2. Commercial Marketing & Customer Enablement
• Develop data-driven customer presentations and support sales teams in curating buyer‐specific materials
• Create and maintain core commercial collaterals (capability decks, category white papers, standard templates)
• Translate insights and data into clear, compelling commercial narratives aligned with ofi's brand standards
3. Go-to-Market, Branding & External Visibility
• Develop go‐to‐market kits for new buyers, new products, and new offerings
• Drive quarterly capability themes (e.g. sustainability, organic, harvest trends) to structure sales outreach
• Support harmonization of customer-facing materials across origins so buyers experience one ofi Spices identity
• Support or lead trade fairs and industry events (booth/room concept and execution)
• Identify relevant industry media and digital channels to strengthen market awareness and buyer engagement