Community Specialist - Marketing Communications

Functional Objective
A community specialist acts as the liaison between an organization and its audience. He/she acts as the voice, tone, and moderator of the brand through community support, content distribution, and digital engagement to build brand presence and trust, both online and in-person.
Your role is the link between business and social media followers, using marketing strategies and social media know-how to deliver our brand's message in a creative way.
Report to: Country Communication Manager
Key Responsibilities
● 35% Managing & handling all community activities and communications
○ Involved in various activities such as branding, PR, social media, events, and marketing content to build a strong brand identity
○ Create and manage the voice of an organization to build brand awareness within the online and offline community
○ Monitoring and optimizing community engagement levels
○ Growing our social following through various initiatives
○ Organize and manage events to boost brand awareness
○ Using communication methods to increase followers to social media accounts
○ Manage campaigns for various social media platforms to align with marketing strategies
○ Planning and leading social events, corporate events and workshops to grow our social community
○ Representing our brand at events and trade shows when needed
○ Adjust content strategies and maximize its potential according to what works
○ Adhere to brand guidelines & community standards
○ Work closely with Creative & Production team (designers, producer, editors) and freelancers to produce design, videos, copies and ensure content is informative, on-point, on-brand and appealing
❖ 35% Community Outreach & Build Relationships
○ Ensure that customers on social media platforms are being nurtured and responded to
○ Build relationships with target audience, customers, industry professionals, journalists, and partners
○ Engage with the online community and respond to comments and feedback
○ Be the first point of contact for online fans and followers, thus developing an intimate relationship with the online community
○ Find new marketing and outreach opportunities to push brand image and products
○ Alert our customer service team of any technical issues or concerns noted on social media
○ Creating co-branded content to boost brand awareness
❖ 10% Research & optimization
○ Stay up to date with current technologies, best practices, tools, applications, channels, design, trends and strategy in social media
○ Research on current benchmark trends and audience insight
○ Analyze, review and measure effectiveness of on-going campaigns in an effort to maximize results
○ Make recommendations to optimize on-going campaigns based on set metrics and data
○ Generate performance reports to have key learning for upcoming projects
❖ 10% Other tasks as per request of manager and company
❖ 10% Other assigned tasks