Consumer Engagement Manager, Luxe

A Day in the Life
Reporting to Head of Omni Channel Marketing, you will manage a team to orchestrate consumer engagement across all luxury touchpoints.
Engagement Strategy: Frame full-funnel activation strategies adapting zone guidelines to local luxury market specificities.
Performance & Media: Drive media optimization, managing A&P spend to maximize ROI across digital, social, and offline channels.
CRM & Loyalty: Oversee consumer database and loyalty programs to boost retention and acquisition.
Skills
We Are Looking For
A growth-minded leader with at least 2 years of experience in similar roles, with these key skills:
Media Strategy & Performance Management
Full-funnel CRM & database activation
Content strategy design
Leadership & people coaching
Fluent in English and Vietnamese
What's In It For You
A place for you to leave your comfort zone and grow beyond your potential (here, you'll be encouraged to try new things and take risks!)
Real responsibility from day 1, there's no sitting on the sidelines at L'Oréal
An environment where people of every ethnicity, social background, age, religion, gender and sexual orientation as well as people with disabilities are accepted, can speak up, will thrive and are celebrated!
A place where you can contribute to something bigger! Many of our brands have societal /environmental causes to make concrete difference
Who We Are
L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself solely to 'Create beauty that moves the world'; it is now the industry world leader with €42 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet.
L'Oréal Luxe is the global leader in luxury beauty and fine fragrance. With more than 35,000 luxury beauty experts across the globe, our mission is to craft the best luxury beauty products and experiences in fragrance, skincare and makeup. Through a portfolio of 25 aspirational and complementary brands, L'Oréal Luxe expresses its unique