Content Coordinator

At H&M we are on an exciting journey to become the leading destination for style, creativity and culture, empowering leaders and engaging teams. Customers and colleagues are the core of our business, in line with our transformation, we want to achieve clear ownership, fuel our salesmanship and innovative minds, enabling agility to build on our passion for customers and colleagues throughout the organization.
Job Description
You contribute to added customer value, a strong brand and increased sales by securing proofreading of copy in external and internal communications.
You are also responsible for publishing relevant global and local content on the local social channels and manage the channels in crisis situations.
You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.
RESPONSIBILITIES:
Proofreading
• Based on global guidelines and brand tone of voice, proofread all translated copy and make necessary adjustments to secure a relevant message for customers in the local market
• Proofread all SEO related copy ensuring that the right keywords are used in the local language and through coordination with the global SEO agency
• Be fully immersed in the local daily customer communications plan and stay informed in detail about the latest global channel strategies, brand identity, tone of voice, playbooks, formats and templates
• Closely collaborate with Regional Production hub to understand workload and deliver on time
Social media publishing
• Be fully immersed in the local daily social publishing plan to understand all global and local content that should be posted on local social pages (Facebook, Twitter)
• Publish global and local content on local social pages (Facebook, Twitter)
• Point of contact for Customer Service and PR in case of negative customer engagement in social media and crisis handling. Involve relevant stakeholders to take actions accordingly.
• Coordinate with local Media specialists and global Social Media team to help facilitate the best organic social plan
Local communications support
• Proofread internal communications material
• Write copy for internal communications related to store information, shop info, local customer communication needs, etc
• Coordinate with store teams to secure correct facts and information
Analysis & Follow-up
• Set follow up KPIs and goals for organic social content
• Conduct analysis on how the organic social content performs and suggest recommendations or changes to organic content
• Drive the local needs related to organic social content reporting and share results and insights with relevant stakeholders on a weekly, monthly and quarterly level
Qualifications
Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for open minded team players that by being curious, innovative and forward-thinking, want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you've got.