Content Creator Manager (Shopee)

About THN Network
THN Network is a new-generation Social Commerce agency that partners with brands to drive sustainable business growth through Influencer Marketing, Livestream Commerce, and Affiliate Marketing.
Backed by a diverse network of creators and an experienced team, THN helps brands transform influence into measurable business results through campaigns that combine strategic thinking, data-driven insights, and creative execution. We believe that authentic connections between brands and creators are the foundation for creating long-term value for both businesses and the communities they serve.
Key Responsibilities
Own the annual and quarterly NMV, revenue, and gross margin targets of the Shopee content function, covering short-form output on Shopee Video, creator-owned social channels, and affiliate-linked content, and report results, risks, and recovery plans to the MCN Manager on a monthly cycle.
Design the structure of the content organization - production pods, headcount model, and role definitions from Executive through Lead - and own recruitment, onboarding, performance evaluation, promotion, and succession planning for every role within the function.
Approve the quarterly content roadmap and capacity plan, allocating production resources across brands, creators, and categories, with reserved capacity for Double Day peaks (9.9, 10.10, 11.11, 12.12), payday sales, and mid-month sales.
Decide the commercial and cost policy of the function, including internal rate structures for content deliverables, cost per video, the split between in-house production and outsourced or freelance resources, and equipment and software investment, and keep the function within the approved cost envelope.
Set the governance model for affiliate link attachment and product tagging across all published content, so that every asset is trackable and its views, click-through rate, add-to-cart, orders, conversion rate, and NMV contribution can be attributed and reported.
Review portfolio-level content performance on a weekly and monthly basis, decide which formats, hooks, and content series are scaled, reworked, or retired, and convert proven patterns into mandatory production standards for the whole function.
Direct the content strategy that strengthens creator standing in Shopee creator tier programs, allocating production capacity both to growing social following and to driving viewership into high-performing live sessions, as tier assessment is based on either of these two criteria.
Align the content calendar with the Top Creator Management, Assortment Planning, Livestream Operations, and Key Account Management functions, ensuring that teaser, warm-up, and recap content is produced ahead of scheduled Shopee Live sessions and that featured products match the confirmed assortment, voucher, and Flash Sale plan.
Represent the content function in client pitches, scope negotiations, and post-campaign reviews with brand and Shopee Mall partners, committing deliverables and turnaround times that the team can meet, and defending content performance with data.
Hold final approval authority on brand safety, platform content policy compliance, and product claim accuracy for content published under THN Network and its creators, and act as the escalation point for disputes that Leads and Supervisors cannot resolve.
Build the capability roadmap of the function, including the training curriculum, the editing and asset management pipeline, the reusable template and footage library, and the quality benchmarks that define readiness for promotion at each level.
Candidate Requirements
A minimum of 06 years of experience in short-form content production, social content, or creative operations, including at least 03 years in a people management role with direct accountability for team output and headcount.
Demonstrated ownership of a commercial target such as NMV, GMV, or revenue for a content or creative function, together with responsibility for the cost structure and margin behind that target.
Proven experience in building and structuring a content team, including recruitment, role design, performance evaluation, and the development of Executives into Senior Executive, Supervisor, and Lead positions.
Practical command of e-commerce content mechanics on Shopee, including Shopee Video, Shopee Feed, and the Affiliate Marketing Solution with affiliate link attribution, and a working understanding of how short-form content drives traffic into Shopee Live sessions. Experience with TikTok Shop content is an advantage.
Fluency in content and commerce performance metrics, including views, watch time, click-through rate, add-to-cart, conversion rate, orders, average order value, and NMV, with the ability to justify creative and resourcing decisions on these terms.
Experience managing content collaboration with Creators, KOLs, and KOCs at portfolio scale, including the ability to direct commercial content while protecting the personal brand and audience trust of each creator.
Sound judgement in brand safety, platform content policies, and advertising claim compliance, with a track record of exercising final sign-off on published material.
Strong stakeholder management skills, with the confidence to present plans, performance reports, and commercial proposals to senior brand clients and internal management.
Proficiency in production planning and asset management tools, and a working understanding of the editing pipeline sufficient to set quality standards and review output, without being required to execute production personally.
Bachelor's degree in Marketing, Communications, Media, Business, or a related discipline, with professional working proficiency in Vietnamese and English.
What We Offer
Competitive compensation package with performance reviews conducted twice a year based on individual capabilities and results.
Performance-based bonuses tied to both company performance and individual achievements.
Full provision of equipment and tools required for work.
Full statutory benefits, including Social Insurance, Health Insurance, and Unemployment Insurance, along with 12 annual leave days and additional company welfare programs.
Opportunity to work closely with leading Creators, KOLs/KOCs, and top brands in the Social Commerce industry.
A young, open, and collaborative work environment that encourages innovation, continuous learning, and personal growth.
The opportunity to propose ideas, experiment with new solutions, and make a direct impact on both team development and business growth.
Flexible check-in policy, along with employee engagement activities and evolving wellness and benefits programs throughout the year.
Ready to grow with THN Network? Send us your CV - we'd love the opportunity to get to know you and explore how we can build great things together.