Content Creator

1. Role Summary
We are looking for a sharp, insight-driven Content Creator who can translate brand strategy, product science, and consumer understanding into engaging, high-impact content.
This role goes beyond writing captions or following trends. You will be responsible for owning content quality end-to-end; from understanding products deeply, identifying strong consumer insights, to crafting content that performs across social media and marketing touchpoints.
2. Key Responsibilities
2.1 Brand & Product Internalization
- Deeply understand brand identity, tone of voice, and product science (nutrition, ingredients, functional benefits).
- Translate technical product information into clear, persuasive, and consumer-friendly content.
- Ensure all content is accurate, credible, and aligned with brand positioning.
2.2 Consumer Insight & Creative Ideation
- Research pet food consumer behaviors, pain points, and emotional triggers.
- Develop distinctive content angles that resonate with pet parents' lifestyles and real concerns.
- Proactively propose creative themes, storylines, and messaging directions.
2.3 Trend Awareness & Content Sensitivity
- Stay highly sensitive to social media trends, formats, visual styles, and viral hooks, especially within the pet community.
- Adapt trending formats into brand-safe, brand-relevant content rather than copying trends mechanically.
- Understand when to follow trends - and when to avoid them to protect brand credibility.
2.4 Multi-Channel Content Creation
- Social Media:
- Write high-engagement scripts for short-form videos (TikTok, Reels), with strong hooks and storytelling flow.
- Marketing & Product Materials:
- Develop copy for campaign assets, product posters, sales brochures, and product manuals.
- Ensure consistency of messaging across channels while adapting tone and format appropriately.
2.5 Execution Excellence & Content Ownership
- Own content execution from ideation to final delivery, ensuring deadlines and quality standards are met.
- Maintain strict quality control across all outputs, including proofreading and final checks for printed or published materials.
- Collaborate closely with Media, Design, and Brand teams to ensure smooth execution.