Content Creator

Job Overview
The Content Creator is responsible for developing engaging, insight-driven content that increases brand awareness, strengthens community engagement, and supports the growth of Rooster Beers and Tiệm Bia Gà. This role combines creativity, storytelling, content production, and performance analysis to ensure content not only looks good but delivers measurable results.
Key Responsibilities
1. Content Planning & Strategy
Work closely with the Marketing team to understand brand direction, campaign objectives, product highlights, and business priorities.
Develop weekly/monthly content ideas and content calendars for Rooster Beverages and Tiệm Bia Gà.
Ensure content is aligned with each brand's tone, audience, platform, and campaign timeline.
Stay updated on social media trends, viral formats, and platform updates to keep content fresh and relevant.
2. Content Creation & Production
Create engaging content across key formats, including short-form videos, reels, TikTok videos, photos, stories, livestream content, behind-the-scenes content, and simple edits.
Handle the content production process from ideation, scripting, shooting, editing, caption writing, and posting support.
Produce authentic and relatable content that showcases Rooster products, Tiệm Bia Gà stores, customer moments, local culture, and brand lifestyle.
Optimize content for TikTok, Instagram, Facebook, YouTube Shorts, and other relevant platforms.
3. Brand, Store & Event Coverage
Create content that strengthens Rooster Beverages' image as a bold, local, creative beverage company.
Bring the "Drink Local" spirit to life through content around local beer culture, gatherings, community, and real drinking occasions.
Regularly capture content at Tiệm Bia Gà outlets, including store atmosphere, customer experience, product displays, promotions, staff moments, and community activities.
Attend and document brand events, store activations, collaborations, and live experiences, including occasional evening or off-site activities.
4. Social Media & Community Engagement
Support daily posting and content publishing across assigned platforms.
Monitor comments, messages, tags, and audience reactions to support community engagement.
Help create conversations and encourage participation around Rooster Beverages, Tiệm Bia Gà, local beer culture, and lifestyle moments.
Identify opportunities for user-generated content, customer stories, influencer/KOC collaboration, and community participation.
5. Performance Monitoring & Optimization
Track basic content performance, including reach, engagement, views, comments, shares, saves, and audience sentiment.
Share simple learnings and recommendations to improve future content.
Identify what content works best by platform, format, audience, and brand objective.