Content Lead

Mô tả Công việc
1. Content Strategy (Multi-Platform)
• Build an integrated content strategy and editorial calendar across owned, earned, and paid channels (Website/Blog, SEO, Email/CRM, LinkedIn, Facebook, TikTok, YouTube, Community platforms, PR).
• Define content pillars, messaging frameworks, and audience personas; ensure consistency with brand narrative and business goals.
• Plan content formats by channel (longform, shortform, video scripts, live formats, carousels, guides, whitepapers, UGC/community content).
• Partner with Performance Marketing to align content with funnels (awareness, consideration, conversion, retention) and repurpose hero content into multi asset campaigns.
2. Community Building & Engagement
• Develop a community growth strategy for organic channels (e.g., social groups, Facebook Groups, forums, loyalty hubs).
• Establish moderation guidelines and escalation playbooks; monitor sentiment and engagement health metrics.
• Identify and activate advocates/KOLs/creators; manage ambassador programs.
3. Team Leadership & Operations
• Lead, mentor, and develop a highp erforming content team (writers, editors)
• Define workflows, SLAs, content QA standards, and version control.
• Manage resourcing, prioritization, and sprint planning with clear briefs and deadlines.
4. Creative Briefing & Designer Collaboration
• Translate strategy into actionable creative briefs (objective, audience, single minded message, mandatories, tone, references, spec).
• Manage designers' output (static, motion, video thumbnails, infographics, layouts) to deliver concept and performance goals.
• Run structured feedback cycles; approve final assets with brand and accessibility standards met.
5. Copywriting Excellence
• Oversee content quality: voice, grammar, storytelling, formatting, and accessibility.
• Own the style guide and taxonomy; ensure brand and legal compliance.
• Implement SEO best practices (keyword strategy, interlinking, metadata, schema basics) and collaborate with SEO/Performance for continuous optimization.
• Creating script and delivers effective sales presentations on social media, media (MC script, sales presentation script, testimonial script, interview script)
• Writing clear and attractive copy with a distinct voice for content
6. Measurement & Optimization
• Define channel level KPIs and OKRs; build dashboards with Marketing Analytics.
• Run A/B tests on headlines, formats, hooks, CTAs, and publishing times; use insights to iterate.
7. Cross Functional Collaboration
• Partner with Business Units, Brand Manager, Performance for narratives, launches, and campaigns.
• Ensure content supports lead generation and lifecycle programs (nurture streams, onboarding, retention).