Content Marketing Specialist/Content Creator_Ads

What you need to be great at
Copywriting & Conversion Copy. You write to move people, not to fill space. A headline, a caption, a landing page - whatever the format, you know how to take a reader from "scrolling past" to "I need this for my kid." You write with sensory language that makes parents feel the problem and see the solution. You understand that copy has a job: shift a belief, trigger an emotion, or close a sale. Every sentence you write has a reason to exist. If it doesn't convert, it's not done.
Video Script & Content Production. This is your main battlefield. Facebook, TikTok, YouTube - most of our content lives as video. You write for the screen, not the page. You think in hooks that stop a thumb in the first 1.5 seconds, pacing that holds attention, and CTAs that feel natural - not forced. You don't just hand off a script and pray. You follow the video through production: you give clear references, spot when something's off in the edit, and push until the final cut matches the intent you wrote. You're not a video editor, but you can speak their language well enough to get what you need.
Creativity & Taste. You're only as good as what you consume. Your daily feed isn't random - it's curated. You follow great creators, study high-performing ads, and reverse-engineer what makes content work. You don't just scroll - you deconstruct hooks, structures, transitions, and CTAs. Then you practice until those patterns become instinct. When you come in for an interview, we'd love to see your feed - and what you've built from it.
Audience Empathy & Parent Psychology. Doing content without obsessing over your customer is unacceptable. Your audience is parents of children aged 5-10 - and you need to live in their world. You join their Facebook groups. You read their comments. You understand what keeps them up at night about their child's education: the guilt of not doing enough, the hope of giving their kid an edge, the overwhelm of too many choices. That understanding isn't background knowledge - it's the raw material of everything you write. Content that doesn't come from real empathy always sounds fake, and you know the difference.
Analytical Thinking. Numbers go up or down - you always want to know why. You track CTR, view-through rate, conversion rate on your own content. When a piece underperforms, you don't just move on - you dig in, form a hypothesis, and test a better version. When a piece overperforms, you reverse-engineer it and extract the pattern. You treat data as feedback, not a report card.
Mindset
Love marketing. Never stop upskilling. Marketing isn't your job - it's your obsession. You learn on your own time. You don't wait for a training session - you find the resource, study it, and apply it to the next piece of content you ship.
Content is King. Conversion is Queen. This isn't a slogan. It's how you judge every single piece of your own work. Content that's beautiful but doesn't move the needle is a hobby. Content that converts but feels hollow won't last. You do both.
Take feedback like a craftsperson. Your first draft is never sacred. You welcome sharp feedback, learn from it fast, and come back with a better version - not a bruised ego.
Self-management. Nobody chases you. You plan your week, hit your deadlines, flag blockers early, and keep your work organized. You treat your own output like a product with a shipping date.
Collaboration. You work with designers, video editors, and the Content Leader as one unit. You give clear briefs, respond to feedback constructively, and raise the standard of everyone around you - not just yourself.
What you get here
Real ownership. You lead content for a product. Not execute briefs from someone else's playbook.
A product worth building for. Robot Pika is at the frontier of edtech - constantly evolving, constantly improving. You'll do work you're proud of.
A team that cares. The people around you are obsessed with making the product better every day. The energy is real.
Room to create and grow. Good ideas get tried. If you want to learn, you'll be supported.