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Mô tả công việc
Part II: Job Summary
The Online Customer Engagement Team Head plays ownership role to promote Shinhan Finance business through content and stories in online platforms by developing, executing content strategy and monitoring the effectiveness that meets company's goal of lead generation and brand awareness via engagement and conversion.
Part II: Key Accountabilities
His/her key accountabilities include:
• Be responsible for all online content marketing initiatives to drive traffic, engagement, leads that deliver sales and customer retention (website, social networks, 3rd online parties)
• Implement best practices to build following social media channels, keep updated on industry trends and adjust the content strategy as needed
• Track web engagement to analyze, review and implement changes for content performance optimization
• Utilize user experience (UX), audience insights and conversion rate optimization methods to turn visitors into more active users and improve conversion optimization and organic acquisition performance
• Familiarity with SEO and analytics tools is a must: Google/Bing Webmaster Tools, Google Analytics
• Have an in-depth knowledge of keyword research, understand SEO copywriting and can collaborate with relevant teams/vendors (if applicable) to manage an effective SEO content development
• Develop an integrated content plan including website, community page post, social media, infographic, guest posts, etc. for marketing campaigns to promote high engagement, strong brand awareness and sales delivery
• Propose, design and organize Content Management programs in innovation approach to contribute effectively to the Company and the Division's goals from the side of online channels
• Build strategy and manage effective email marketing campaigns for continuous improved conversion rate and maintain positive rank within industry
• Adhere to the internal policies and procedures to ensure brand image, as well as to ensure consistency with company brand voice, style and tone
• Be responsible of watching social interactions regarding company brand to ensure brand health and quickly cooperate with relevant department to apply corrective or recovery actions for company reputation and positive customer experience
• Actively seek opportunities to expand possibility of organic lead generation and brand awareness
• Other tasks assigned by Department Head and Division Head
Yêu cầu
1. Education background: - Bachelor's degree in communications, marketing or related field.
2. Minimum Experience
- At least 03-04 years proven working experience in content generation for Digital Marketing, Social Media Content Marketing, preferable in financial service sector
- Demonstrate experience managing content for SEO/SEM, social marketing, marketing database, marketing email, social media, DSP, supporting, etc.
- At least 1 years' experience in leadership role
3. Knowledge, Competencies, Skills
- Adept at keyword placement and SEO best practices.
- Excellent written and verbal communication skills.
- Highly computer literate and advanced knowledge of HTML is a plus.
- Proficiency with popular content management systems.
- Experienced with social media management and relevant digital marketing management
- Creativity and the ability to develop original content.
- Ability to develop content that provokes engagement.
- Exemplary writing and editing skills
- Experienced with email marketing - development and execution
- Up-to-date with the latest trend and best practices in online marketing and measurement
- Can develop plans and take through to action - engaging relevant stakeholders and managing expectations around timing, process etc.
- Strong leadership qualities and time management
- The ability to work well under pressure, to project manage competing priorities and the ability to get things done quickly at high quality
- High sense of responsibility, ownership and discipline respect
- Fluent oral and written communication skills in both English and Vietnamese
Quyền lợi
Attractive salary and bonus
Health insurance and Social insurance regulated by Vietnam Labor Law
Professional, dynamic working environment
Thông tin khác
Ngày Đăng Tuyển
[protected info]
Cấp Bậc
Trưởng phòng
Ngành Nghề
Bảo hiểm, Ngân hàng, Tài chính/Đầu tư
Kỹ Năng
Social Content Development, Social Media Marketing, Content Production, SEO, SEM
Ngôn Ngữ Trình Bày Hồ Sơ
Bất kỳ
Thông tin chung
- Ngày hết hạn: 14/05/2023
- Thu nhập: Thương lượng
