Creative CopyWriter

Project Overview
Foxetales is a high-growth, creative-tech venture under the Insights ecosystem, specializing in Personalized Children's Books (Ages 0-12) for the US market. Our product transforms traditional storytelling into unique, emotionally resonant experiences for both children and parents, leveraging a sophisticated Print-on-Demand (POD) model
Operating exclusively in the US and international DTC (Direct-to-Consumer) sectors, we demand an exceptional level of US cultural fluency and deep exposure to Western consumer mindsets. As our platform is currently in a high-security development phase (Stealth Mode), detailed website information and proprietary assets will be shared exclusively with shortlisted candidates during the final interview stages. We are looking for "founding-member" talents who combine a "results-first" approach with the strategic agility to scale a global brand from the ground up. We invite adaptive leaders with a passionate commitment to global market disruption and the operational agility to construct and expand a premier consumer brand in a stealth-mode setting
Role Mission: To craft compelling, high-conversion narratives that resonate with the U.S. audience. You will be the "creative voice" of Foxetales, turning product features into emotional solutions for parents, while using AI as a smart assistant to amplify your productivity.
What You Will Do
Strategic U.S. Copywriting
Write, edit, and produce top-tier copy for campaigns, websites, social media, video scripts, and marketing collateral.
Adapt brand messaging to resonate with U.S. cultural nuances, ensuring all copy feels "Native" and aligns with American parenting values and consumer psychology.
Demonstrate an "AI-First" mindset by using tools to brainstorm ideas, refine drafts, and speed up the content creation process.
Ensure a consistent tone of voice across all channels, maintaining high standards of quality.
Conversion-Focused Content Execution
Conceptual Development: Lead brainstorming sessions and translate marketing strategies into innovative creative concepts.
Direct the creative team by providing sharp, data-backed Creative Briefs.
Cross-team Collaboration
Work closely with the Growth/Ads team to receive performance feedback and "re-brief" content to improve results.
Proactively pivot and iterate content angles based on real-time performance data from the U.S. market.