Creative Leader - Remote (Not a Marketing Role)

We are seeking a visionary Creative Lead to bridge the gap between high-impact design, user experience, and data-driven digital marketing. In this role, you will be the architect of our brand's digital ecosystem. This is not a marketing position; the role is centered on creative leadership, visual design, and UI/UX.
You will lead the creative direction for multi-channel campaigns while ensuring our digital products (landing pages and interfaces) are intuitive, high-converting, and visually stunning.
The ideal candidate is a master of Adobe Creative Cloud, a UI/UX specialist, and a digital strategist who understands how to guide a user from a social media post through a seamless web experience.
Key Responsibilities
Creative Direction & Execution: Lead the visual identity across digital platforms. Use Photoshop and Illustrator to produce high-performing assets for social media and the web.
UI/UX Design: Lead the design of landing pages and digital interfaces. Create wireframes, user flows, and high-fidelity prototypes that optimize both user delight and conversion (CRO).
Narrative Storytelling: Craft compelling brand stories. You'll translate complex value propositions into simple, emotional, and engaging visual and copy-driven content.
Email Marketing & Lifecycle: Coordinate with email campaigns. This includes aesthetic layout and an understanding of the user journey, ensuring the click-through experience is frictionless.
Social Media Strategy: Oversee the creative output for social channels. You will ensure content is platform-specific while maintaining a unified brand voice.
User-Centric Testing: Use mind maps and performance data to iterate on UI elements, ensuring our digital touchpoints are constantly improving based on user behavior.
Design website UI, landing pages, social posts, carousels, presentation slides, and marketing templates.
Build organized Figma files using Auto Layout, Components, Variables, and reusable design systems.
Create motion graphics, animated content, and cinematic visual assets using After Effects.
Manage complex After Effects projects using Expressions, JavaScript, parenting, and reusable animation controllers.
Use AI tools to support design production, generate layouts, and turn architectural renders into smooth flythrough videos.
Create multimedia content and leverage AI-powered creative automation to generate, adapt, and scale high-quality visual, video, and motion assets efficiently.
Maintain visual consistency across all DX Living touchpoints.
Work closely with the marketing and management teams while proactively suggesting stronger creative ideas and workflows.
Requirements
Technical (Creative): Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign).
Technical (UX/UI): Mastery of Figma, Adobe XD, or Sketch. Deep understanding of responsive design, grid systems, and typography.
Marketing: 3+ years of experience in digital marketing, with a focus on email/social campaigns and Conversion Rate Optimization (CRO).
Storytelling: Proven ability to write copy and create visuals that follow a narrative arc across multiple platforms.
UX Principles: Experience with user research, wireframing, and building interactive prototypes.
Experience-Focused: You don't just care about how an ad looks; you care about what happens after the user clicks.
A "Hybrid" Thinker: You have the heart of an artist, the mind of a marketer, and the logic of an engineer.
Data-Informed: You are comfortable using user data to justify your design decisions.
Storyteller at Heart: You know how to use layout and interface design to guide a user through a brand's story.
Bonus Points For
Knowledge of HTML/CSS (enough to communicate with developers).
Experience with motion graphics or video editing (Premiere Pro/After Effects).
Experience with A/B testing tools.
Benefits
Detailed onboarding and training to support the onboarding phase.
Salary: Up to VND 27 million (depending on experience and capability).
Full benefits package: Social insurance, health insurance, unemployment insurance, 13th-month salary, and annual company trips.
A work laptop will be provided upon signing the official contract.
Working hours: Monday-Friday, from 5:30 a.m. to 3:30 p.m. (VNT)
Work arrangement: Remote
Employment type: Full-time with a formal employment contract