Creative Manager

Welcome to Skylink Studio
Skylink Studio was researched and established in February 2021 and officially launched in March 2022, gathering members who are passionate and have many years of experience in the field of mobile games. With creativity, effort and dedication, Skylink Studio hopes to spread passion and bring great gaming experiences to the gaming community around the world.
What you will be doing
Lead and Manage a High-Performing Creative Squad
Manage, operate, and develop a Creative Squad consisting of Video Editors, Creative Artists, Creative Strategists, Idea/Concept Creators, and Playable Ads specialists.
Allocate resources, coordinate workloads, and ensure the Squad operates effectively according to the objectives of each game product.
Coach and support team members throughout their work; evaluate performance, develop individual capabilities, and build a self-driven and sustainable team.
Build a high-performance working environment that encourages ownership, creativity, initiative, and continuous learning.
Participate in evaluating and recruiting talent for the Creative Squad.
Build Creative Strategy & Own Creative Performance
Define Creative objectives, strategies, and plans, then work closely with Creative Strategists to develop Creative strategies for targeted game products.
Connect data, user insights, and business objectives to Creative direction.
Manage production plans, timelines, quality, and the Squad's execution capacity.
Ensure both Creative production efficiency and Creative performance through key metrics such as CTR, Hook Rate, IPM, CPI, ROAS, Creative Win Rate, and other relevant KPIs.
Turn data into actionable insights to optimize Creative and improve User Acquisition campaign performance.
Ensure the Squad maintains a strong testing velocity and consistently delivers high-quality Creative aligned with product growth targets.
Monitor Creative Ads trends in the Mobile Game market and proactively identify new creative opportunities and approaches.
Optimize Creative Operations
Work with other Creative Managers to build and continuously improve Creative production processes and ensure effective collaboration with relevant teams across Skylink Studio.
Standardize workflows, Creative reviews, win/fail reviews, and knowledge-sharing activities to accelerate team learning and improvement.
Continuously improve ideas, methodologies, and approaches to maximize Creative performance.
Drive the adoption of AI and emerging tools to improve the quality, speed, and efficiency of Creative production.
Share Winning Patterns and Best Practices across Squads to strengthen the overall capabilities of the Creative Team.
Drive Cross-Functional Collaboration
Work closely with UA, Product, Game Design, and Data teams to develop growth strategies for each game product.
Collaborate with relevant teams to analyze Creative performance and identify growth opportunities.
Proactively facilitate collaboration between Creative and other functions to ensure alignment with product goals.
Contribute to building and improving Creative Team foundations, including culture, processes, tools, and knowledge-sharing practices.
Requirements
Experience
Minimum 5 years of experience in Creative Strategy, Performance Marketing, User Acquisition, or Creative Production, preferably within Mobile Games or Mobile Apps.
At least 2 years of experience managing multifunctional teams, such as Creative Strategy, Video, Art, Playable Ads, or equivalent Creative teams.
Strong understanding of Performance Marketing and proven experience building and optimizing data-driven Creative Ads; proficient in metrics such as CTR, CPI, IPM, ROAS, Hook Rate, and other relevant performance indicators.
Strong strategic thinking with the ability to conduct market research, analyze user insights, and translate them into Creative Strategy, Testing Roadmaps, and Winning Creatives.
Strong ability to build processes, optimize operations, manage resources, and drive team performance in a fast-paced environment.
Experience working with Mobile Game products, particularly products targeting global markets, is a strong advantage.
What we offer
Attractive benefits for employees and their families: health insurance, company trips, team building, happy hour, birthday celebrations, etc.
Annual leave and public holidays as regulated by the current Labor Law and the Company's policy.
Young, dynamic, modern, and professional working environment; experienced business team; many opportunities for personal development.
Other exclusive and attractive benefits according to the Company's internal policies.
Full employee benefits in accordance with the Labor Law after a 2-month probation period.
Entitled to social insurance, health insurance, unemployment insurance, and health check-ups as regulated after the probation period.
Provided with training, coaching, and career development opportunities.
Apply Now