Category: Beauty.
Report to: Beauty General Manager.
Location: 555 3/2 Street, Ward 8, District 10, Ho Chi Minh City.
Working time: 8:30 AM to 5:30 PM (Monday - Friday) and 8:30 - 12:30 (Saturday Morning).
I. Responsibilities:
1. Creative Ideation & Execution for Marketing Campaigns:
- Develop creative concepts for marketing, advertising, digital, PR, and social media campaigns.
- Set creative direction for brand imagery to ensure distinctiveness and market prominence.
- Direct and oversee the production of videos, images, podcasts, packaging design, POSM, and advertisements.
- Generate breakthrough ideas to enhance brand experience for customers.
- Develop creative strategies for digital advertising campaigns (Digital Ads, Social Media, YouTube, TikTok, etc.).
- Ensure advertising content (video ads, banner ads, social media posts) is highly engaging and encourages viewer action.
- Collaborate closely with the Performance Marketing Team to create optimized content that enhances conversion rates (ROI, CPA, CTR).
- Experiment with and optimize various content formats (short-form videos, motion graphics, interactive ads) to boost communication effectiveness.
- Monitor and analyze advertising performance data to provide creative solutions for improved results.
3. Brand Guideline, Packaging & Design Management:
- Develop and maintain brand guidelines to ensure consistency across all brand imagery and content.
- Work with the design team to create packaging, product designs, and key visuals aligned with the brand identity.
- Oversee the application of brand guidelines across all touchpoints (website, social media, print, packaging).
- Update and refine brand guidelines based on design trends and market feedback.
4. Supervision of Creative Materials Production:
- Ensure all creative materials (images, videos, designs, digital content) align with brand strategy.
- Work with studios, production houses, and agencies to ensure high creative and technical standards.
- Oversee quality control and campaign timelines for creative projects.
5. Team Development & Training:
- Recruit, build, and manage an internal creative team, including designers, video editors, and content creators.
- Train and inspire the team, fostering a culture of continuous creative improvement.
- Establish optimal workflows to ensure an efficient and effective creative team.
II. Requirements:
1. Experience:
- Minimum 7-10 years of experience in Creative, Art Direction, Digital Marketing, or Branding, with at least 3 years in a creative leadership role.
2. Education:
- Bachelor's degree in Design, Communications, Marketing, Fine Arts, or a related field.
3. Technical Skills:
- Strong creative thinking and the ability to turn ideas into tangible outputs.
- Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign).
- Experience in multimedia content development (video, images, podcasts, digital ads).
- Understanding of packaging design, POSM, branding, and visual storytelling.
- Deep knowledge of digital marketing, performance marketing, and creative content optimization for high ROI.
- Experience collaborating with agencies and production houses for video and image production.
4. Soft Skills:
- Leadership and team inspiration to manage and develop a creative team.
- Strategic thinking and problem-solving abilities.
- Ability to multitask and manage multiple projects simultaneously.
- Strong English skills are an advantage.
III. Benefits:
- Competitive income.
- 13th month salary, annual performance review.
- Social Insurance.
- Parking fee allowance (if any).
- Opportunity to work in a creative, dynamic environment with no limits on ideas.
- Collaborate and engage with top experts in the advertising and digital marketing industry.
- Career growth opportunities with access to intensive training programs in creativity.
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