Creative Strategist (App/Game)

ABOUT THE COMPANY
Crossian is a technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years.
To support our mission of building Direct-to-Consumer brands and increasing customer lifetime value, we are scaling our team from 350 to 600 talents in 2026. Join us as we redefine the future of global commerce.
ABOUT THE ROLE
Creative is the biggest lever in our Performance Marketing team. We're looking for a Creative Strategist who owns ad creative from idea to impact: you turn product and market insights into winning creative concepts, direct the design and developer teams who bring them to life, and read performance data to keep making them better. It's a role for someone who thinks in both creative hooks and conversion metrics, and who loves finding the next winning angle.
Working Place:
Ha Noi: 1st Floor, Pax Sky Building, 63-65 Ngo Thi Nham Street, Hai Ba Trung District
Ho Chi Minh: Floor 12, Diamond Plaza, 34 Le Duan, Ben Nghe Ward, Ho Chi Minh City
WHAT YOU WILL DO
Research & Concept
Research products, audiences, competitors, and creative trends to uncover new creative opportunities
Turn product and market insights into clear, high-performing ad creative concepts and winning angles
Production & Collaboration
Write actionable creative briefs and direct the design and developer teams to bring concepts to life
Plan and manage creative production cycles end-to-end - clear priorities, fast iteration, and steady output for the Performance Marketing team to test and scale
Use AI tools to speed up ideation, explore variations, and raise creative quality
Performance & Insights
Review creative performance metrics (CTR, CVR, IPM, CPI, ROAS) and turn results into the next round of concepts
Document learnings and best practices, and share useful AI workflows to level up the team
WHAT WE ARE LOOKING FOR
Experience: 3+ years in creative strategy, creative production, or performance marketing for mobile apps/games; experience at a top-tier game or app company is a strong plus
Creative concept: Strong creative instinct for hooks and angles, backed by research into products, audiences, and competitors; a track record of creative that actually drove performance
Performance & data: Confident reading creative metrics (CTR, CVR, IPM, CPI, ROAS) and turning insights into better creative
Execution: Able to write clear briefs, run production cycles, and coordinate design/developer resources to ship fast
AI mindset: Familiar with or eager to adopt AI tools for ideation, variation, and workflow acceleration
Communication: Good English (written and reading) and clear cross-functional collaboration
WHAT YOU CAN EXPECT
At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:
Monthly Salary: Competitive and negotiable based on experience
Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
Premium Global Health Insurance
Statutory contributions (SI, HI, UI) based on 100% of gross salary.
5-day working per week (Monday to Friday)
12 days of paid annual leave & 3 well-being off days
Training & Development Budget, including access to free Coursera courses.
A special scheme is offered to long-term employees (3-5 years of service) to extend this health package to your dependents/family
An annual 5-star events & Team Building Budget
Office Life: A well-stocked Pantry and a dedicated Crossian Café with free refreshments and goodies.
Other benefits fully comply with the Company's Policy and Vietnam Labor Laws.
Please note that we appreciate all applicants for their interest; however, only those candidates selected for interviews will be contacted.