Creator Engagement Manager, Creator Growth

The Creator Engagement Manager (L3) for Vietnam sits at the heart of this transformation. You will own the creator engagement function for Vietnam's YouTube MCN, building a high-quality creator network that does not just grow audiences - it drives commerce. Working from strategy set by country and regional leadership, you will translate direction into a structured, data-driven execution plan that delivers on our creator acquisition, GMV, and GP targets.
You are a developing people manager who leads by example: analytical, AI-curious, and deeply passionate about helping creators succeed commercially. You will manage a team of Creator Executives and coach them to operate as business partners - relationship-builders who are powered by intelligent technology.
What You Will Do
Drive Commerce-First Creator Growth
Drive the Views-to-GMV Shift: Lead the acquisition and development of "commercial creators" with strong potential on YouTube Shopping Affiliate, Shorts, and branded content, building growth playbooks that maximise each creator's GMV contribution - not just their subscriber count.
Build and Scale the Creator Ecosystem: Design and implement creator segmentation frameworks, growth playbooks, and monetization cycles to maintain a healthy creator pool consistently contributing to our GMV and GP targets. You will own KPIs across the full creator lifecycle.
Develop Creators as Business Partners: Identify priority creators for 1-1 engagement and unlock their full commercial potential through YouTube Shopping Affiliate, cross-platform amplification on TikTok and Meta, and new AnyMind creator services as they launch.
Partnership, Cross-Functional Collaboration & Commercial Impact
Liaise Platform Relationships: Build active working relationships with the YouTube team to stay ahead of new programs, policy changes, and commercial opportunities for your creator network before competitors do.
Manage Concurrent Projects with Excellence: Oversee multiple active deliverables simultaneously, maintaining high client satisfaction and coaching team members on project management disciplines.
Coordinate with D2C and Marketing Teams: Actively collaborate with AnyMind's D2C and Marketing Solutions teams to identify and convert cross-sell opportunities. You will contribute directly to our target of generating GP through creator-led referrals into the broader AnyMind commercial ecosystem.
Manage Brand Collaborations & Sponsored Campaigns: Manage creator initiative projects - including brand collaborations, sponsored campaigns, and affiliate programs - in close coordination with Sales, Account Management, Creative, and Production teams. Deliver on time, in full, to a standard that builds case studies and earns recognition.
Team Leadership & AI-Powered Operations
Build a Team of Creator Business Partners: Lead, coach, and develop a team of Creator Executives, helping each member evolve from relationship-based account management to a tech-powered, commercially-minded approach that treats every creator as a business partner.
Who You Are
Experience: 6-8 years with YouTube and MCN, or a closely related digital media or social commerce environment. You will have a track record of managing creator relationships and driving growth and monetisation outcomes.
YouTube Ecosystem: Strong, hands-on knowledge of AdSense, Content ID, YouTube Shopping Affiliate, Shorts, and channel optimisation. You understand how GMV is generated, how brands evaluate creator partnerships, and how to build a business case for a creator.
Campaign Execution: Proven ability to manage creator campaigns and brand collaborations from brief through to delivery, with a clear understanding of how creator content translates into commercial outcomes for both creators and advertisers.
People Management: Demonstrated experience leading a small team (1-3 direct reports) or project team. You are comfortable setting expectations, having performance conversations, and developing others toward both commercial and professional goals.
Education: A recognised university degree in Business, Marketing, Media, Communications, or a related field.
Language: Native proficiency in Vietnamese and professional proficiency in English.
Why You'll Love It
Competitive Salary
Performance Review (2 times per year)
Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
Annual Leave: 15 days and other leave types
Quarterly, Annual MVP Awards (prizes up to 5,000USD)
Private health Insurance
MacBook to be provided
Good chance to explore new trends in the digital market
Opportunity to learn and work with the most advanced advertising technology platforms
Work in professional, active, international and dynamic environment