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Mô tả công việc
As a CRM & Content Marketing Specialist, you'll take full ownership of email marketing and content strategy, using Salesforce Marketing Cloud as your primary tool. You'll build automated customer journeys, craft high-performing emails, and run campaigns that attract, convert, and retain customers across Europe. From planning to execution, your work will shape how the brand connects with audiences across multiple channels.
You'll collaborate closely with IT, Sales, Customer Support, and external marketing partners to ensure cohesive messaging across email, webshop, social media, and ads. You'll also drive innovation by testing new tools, enhancing automation, and exploring AI to improve performance. This role is ideal for a hands-on marketer who combines strong writing skills with a strategic, data-driven mindset.
Key Responsibilities:
- Build campaigns, flows, and journeys in Salesforce Marketing Cloud.
- Lead campaign: plan, execute, and track performance across all stages.
- Create clear, conversion-focused copy for email, webshop, ads, and social.
- Update webshop: collaborate with IT to maintain content and support SEO.
- Ensure consistency: align messaging with performance marketing across channels.
- Optimize CRM: improve data quality and segmentation in Salesforce.
- Test and innovate: explore new tools, AI, and automation to boost results.
- Coordinate teams: work with Sales and Support to align messaging and lead flows.
- Own the roadmap: drive marketing planning and initiative tracking.
- Enable others: train colleagues on Salesforce tools and workflows.
- Stay informed: follow Salesforce updates and automation best practices.
Yêu cầu
- 3+ years in a fast-paced e-commerce setting.
- Experience with Salesforce Marketing Cloud (Journey Builder, Email Studio
- Skilled in creating email, campaign, and multi-channel content
- Confident managing campaigns from concept to reporting
- Familiar with Prestashop, GA4, or similar tools (nice to have)
- Curious about AI and its role in marketing automation
- Analytical, with a test-and-learn mindset
- Proactive, organized, and comfortable handling multiple projects
- Strong communicator and team collaborator
- Must be fluent in English
Quyền lợi
1. Financial Benefits
- Competitive salary with salary reviews twice a year.
2. Holidays & Leave Benefits
- Annual leave entitlement: 12 +2 days per year.
- All public holidays are regulated by Vietnamese labor law.
3. Health & Lifestyle Benefits
- Premium health insurance package.
- Annual team building trips and company retreats.
- Hobby clubs, free snacks, and coffee available at the office.
4. Personal Development
- Support for attending annual workshops and training programs.
- Mentorship programs for career growth.
- English language courses sponsored by the company.
- Company-provided working equipment (personal laptop).
- Access to team retreats, hobby clubs, free snacks & coffee.
5. Work Environment & Culture
- Young, dynamic, and non-micromanagement workplace culture.
- No dress code - comfort and individuality are encouraged.
Thông tin chung
- Ngày hết hạn: 14/11/2025
- Thu nhập: 20 - 30 triệu
Nơi làm việc
- - Đà Nẵng: Phòng 11.03, tầng 11, tòa nhà The Summit Building, 350 Nguyễn Văn Linh, Thanh Khê
