crm & e commerce Specialist (marketing)

Mô tả Công việc
I. Job Purpose:
This role offers an opportunity to play a key role in both customer relationship management (CRM) and e-commerce development. You will be responsible for managing our CRM dashboard to cultivate CK Club member loyalty and managing the e-commerce platform to grow our online delivery service (CK GO).
II.Job accountabilities:
1.CRM
· Manage the CRM dashboard, monitor & ensure the campaign operates correctly & smoothly
· Implement engaging campaigns for CK Club members, including deals, surveys, and games.
· Provide exceptional customer service, resolving any issues that may arise.
· Analyse customer data and system capabilities to generate insights for the planning team.
· Secure licenses (when required) to conduct CRM campaigns.
· Assist in organizing promotional events to attract new customers.
2. E-COMMERCE
· Oversee the management and operation of the CK GO platform.
· Collaborate with partners and internal departments to maintain consistent and accurate representation of the Circle K menu on e-commerce platforms.
· Build and maintain positive relationships with existing e-commerce partners.
· Develop and execute effective communication strategies to promote e-commerce services, with a focus on CK GO.
· Lead and manage co-marketing campaigns with platform partners and product suppliers.
3. OTHERS
· Conduct market research and competitor analysis to stay informed of industry trends.
· Compose reports on campaign performance and business activities.
· Collaborate with line managers to enhance Circle K's CRM and e-commerce platforms, aligning with strategic goals.