CRM Manager

Phúc lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Đào tạo
Tăng lương
Công tác phí
Phụ cấp thâm niên
Nghỉ phép năm
Mô tả Công việc
Deciding on the CRM platform structure and architecturing ensuring it works seamlessly across the organization and captures all required information at key points in the customer life cycle
Analyzing Customer Journey Mapping touch points with the organization and maximizing commercial opportunities
Managing the team and working closely with all departments to ensure the CRM works effectively for all aspects of the company
Overseeing and driving direct communications/relationship with customers, specially VIPs, through the CRM
Ensuring the database is segmented effectively for targeted marketing activities
Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products
Planning and delivering CRM strategies encouraging customer retention and customer loyalty
Working with external partners for win-win cooperation and brings benefits to CRM program
Supervising VIP lounge staff and manage the operation of VIP lounge
Managing Membership Card program
Developing the importance of customer relationship in the overall of marketing mix
Be an active pursuant of the latest thinking in CRM and propose enhancements to deliver on KPIs
Providing accurate reports and analysis to managers to demonstrate effective ROI
Developing drive to store strategies and programs
Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
Yêu Cầu Công Việc
Bachelor's degree in Marketing Marketing or IT or relevant field
Have experience and be familiar with digital tools, digital platform, performance driving Marketing, Wifi Marketing, EDM
Brand management experience is in need
Candidates who have experience in running C Club/ VIP Club with series of activities are appreciated
Have experience/ knowledge about UX and UI
Should be matured, having experiences working with multi partners in multi roles - customers, partners, agencies and budget owners
Familiar with data management, data reading to provide insights based on app dashboard
Encourage candidates having experience running Loyalty program, Member Acquisition and Management
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