CRM MANAGER

Mô tả Công việc
1. CRM Strategy & Execution:
● Design and implement Vigo's CRM/Loyalty roadmap aligned with business objectives.
● Lead initiatives to enhance customer lifecycle management, retention, and loyalty.
● Provide strategic input to the Board on CRM adoption, data governance, and vendor selection.
2. Customer Data, Automation & Chatbot:
● Deploy and optimize CRM/CDP/ZMA/Loyalty platforms across multiple channels (Zalo OA, chatbots, email, app push, SMS).
● Manage chatbot workflows to improve customer engagement, lead qualification, and service efficiency.
● Build and manage automation flows to increase customer lifetime value and upsell opportunities.
● Ensure seamless integration of CRM/CDP/ZMA/Loyalty with Vigo's data warehouse and marketing systems.
3. Cross-Functional Collaboration:
● Partners with Marketing and Sales to convert leads into measurable revenue growth.
● Support campaign attribution, performance tracking, and customer segmentation.
● Align CRM/CDP/ZMA/Loyalty initiatives with multichannel marketing strategies.
4. Governance & Vendor Management & Others:
● Establish governance frameworks for security, compliance, and data quality.
● Select, manage, and evaluate digital vendors (CRM, martech, media, automation).
● Execute additional tasks and projects assigned by superiors, demonstrating adaptability and accountability.