Mô tả công việc
Mô tả Công việc
1. CRM Strategy & Execution:
● Design and implement Vigo's CRM/Loyalty roadmap aligned with business objectives.
● Lead initiatives to enhance customer lifecycle management, retention, and loyalty.
● Provide strategic input to the Board on CRM adoption, data governance, and vendor selection.
2. Customer Data, Automation & Chatbot:
● Deploy and optimize CRM/CDP/ZMA/Loyalty platforms across multiple channels (Zalo OA, chatbots, email, app push, SMS).
● Manage chatbot workflows to improve customer engagement, lead qualification, and service efficiency.
● Build and manage automation flows to increase customer lifetime value and upsell opportunities.
● Ensure seamless integration of CRM/CDP/ZMA/Loyalty with Vigo's data warehouse and marketing systems.
3. Cross-Functional Collaboration:
● Partners with Marketing and Sales to convert leads into measurable revenue growth.
● Support campaign attribution, performance tracking, and customer segmentation.
● Align CRM/CDP/ZMA/Loyalty initiatives with multichannel marketing strategies.
4. Governance & Vendor Management & Others:
● Establish governance frameworks for security, compliance, and data quality.
● Select, manage, and evaluate digital vendors (CRM, martech, media, automation).
● Execute additional tasks and projects assigned by superiors, demonstrating adaptability and accountability.
Yêu cầu
Yêu Cầu Công Việc
● 4+ years of experience in CRM, Marketing Automation, or Customer Data Platforms, preferably in Beauty, Healthcare, or Retail-tech.
● Strong expertise in multichannel CRM/CDP/ZMA deployment (digital, social, app, offline POS integration).
● Proven track record in customer data integration, segmentation, and automation.
● Leadership skills in managing cross-functional teams and external vendors.
● Growth-driven, data-first, and customer-centric mindset, balancing strategic vision with hands-on execution.
KPIs
● Within 12 months: Reduce cost per lead by at least 20% and increase multi-channel conversion rate to 30%.
● Within 18 months: Integrate ≥80% of operational systems into a unified Data Layer.
● Maintain uptime ≥ 90% for all core platforms.
● Track and increase CX Score by 10% every 6 months.
Quyền lợi
Laptop
Chế độ bảo hiểm
Du Lịch
Phụ cấp
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Phụ cấp thâm niên
Nghỉ phép năm
Thông tin chung
Nơi làm việc
- số 3 Đường số 33, Bình An, Phường An Khánh, Quận 2, Hồ Chí Minh
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 09/01/2026
