CRM & Marketing Manager

Key Responsibilities
CRM Management
• Own and manage the club's CRM platform to ensure effective segmentation, personalisation and communications performance.
• Develop and implement CRM strategies to improve member retention, satisfaction and engagement. Ensure any use of automated communications is with a personal approach.
• Monitor membership application and onboarding processes, optimising strategies for maximum performance.
• Maintain the accuracy and cleanliness of the member database. Oversee data capture, enrichment and compliance with PDPD and data protection standards.
• Ensure integration and alignment with the website and app and any other platforms or tools (e.g. WhatsApp) used where the club features.
• Use analytics to track member behaviour, preferences and engagement to inform tailored communications and team training.
Marketing strategy and Execution
• Create and manage multi-channel marketing campaigns (email, digital, social, print) to support events, member communications and brand awareness.
• Collaborate with internal teams to develop a marketing calendar that aligns with the club's goals, member interests and seasonal programming.
• Drive brand awareness and member engagement through partnerships and content marketing.
Membership Engagement and Communications
• Design and deliver compelling member communications.
• Develop a consistent tone of voice and messaging aligned with the club's identity and values.
• Analyse feedback to continuously improve member experience, engagement, and communications.
Performance Tracking and Reporting
• Monitor and report on member communications, engagement metrics, and ROI.
• Provide insights and recommendations based on CRM data and marketing analytics.
• Use tools such as Google Analytics, CRM dashboards, and email platforms.