CRM Senior Manager

Deliver insights and strategic value propositions to internal and external clients enabling them to accelerate growth and/or be more productive through market analytics and business solutions.
Guidance team to maintain different database effectively and structurally. Involvement in automation process to be more efficient in generating report. Generate monthly reports.

ROLES:

• Be responsible for maintaining a strong master data of customer/ trade plan for data mining to serve for different business purposes like solving complex problems; evaluating scenarios for the purpose of predicting future outcomes and supporting decision making and improving customer relationships, etc...
• Support Marketing in developing client specific strategic and tactical business proposals. Translate client integrated data sources to actionable insights. Develop a detailed, strategic analytical framework to measure the effectiveness of all reports.
• Lead grassroots efforts around quantitative and qualitative research to inform brand & promotional strategies, track customer perceptions, and monitor competitive trends
• Build dashboards and reports for weekly, monthly and quarterly distribution to senior stakeholders for high-level understanding of impact of sales initiatives
• Provide ad-hoc analysis on various marketing, merchandising or strategic initiatives as necessary
• Be able to work with big data and working with IT to manage different sources of data effectively and structurally to be easy in processing and management.
• Involvement in automation process to increase working efficiency and productivity.
• Ensure effective problem resolution within agreed timelines with all stakeholders

PEOPLE SPECIFICATIONS:

• Degree in Business Studies/Marketing preferred
• Minimum 5 years' experience in FMCG or Retail/ Research Industry, especially in sales, marketing, market research, business development related work, etc.
• Minimum of two to three years' experience in a managerial capacity in MNCs
• Demonstrate skill set to work with big data; show passion in analytics and research
• Demonstrate fluency in both written and spoken English

Please send your CV to email : [protected info]