CRM Specialist - 1 year contract

Location:
Ho Chi Minh City, Vietnam
Department:
Central School Services
Reporting to:
Admissions Analysis Senior Manager
Employment Type:
Project-based contract
About The Role
Our client, a leading K-12 bilingual education provider in Vietnam, is seeking a
CRM Specialist
to support the implementation of a new Customer Relationship Management (CRM) system, with a primary focus on data migration, system integration, data quality, user acceptance testing (UAT), and post-implementation support.
Working closely with the Admissions Analysis Senior Manager, internal system owners, campus teams, IT, and the implementation partner, you will help ensure that data, system integrations, and operational processes are accurate, reliable, and ready for business use.
This role offers the opportunity to gain hands-on experience in a major CRM implementation project while contributing to a variety of data management, business analysis, and system improvement activities as the project evolves.
Key Responsibilities
CRM Implementation & Project Coordination
Support the planning and delivery of the CRM implementation project.
Participate in project meetings, document key decisions, track action items, and coordinate with relevant stakeholders.
Review project documentation, including functional specifications, test cases, issue logs, contracts, and administrative records.
Gather and clarify business and system requirements with users and the implementation team.
Participate in system demonstrations, collect user feedback, and follow up on identified gaps.
Coordinate workshops, training sessions, testing activities, and go-live preparation.
Support UAT, deployment readiness, and other activities to ensure timely project delivery.
Data Cleansing, Migration & Validation
Coordinate with legacy-system owners, internal stakeholders, and the implementation team to extract, profile, cleanse, map, and migrate existing data into the new CRM system.
Work with admissions-related data, including enquiries, leads, student and parent profiles, contact details, and historical admissions records.
Define data transformation rules, mapping logic, data ownership, and data dictionary standards.
Perform pre-migration data quality checks to identify duplicates, incomplete records, missing fields, mapping errors, invalid values, and data-type mismatches.
Support migration rehearsals and validate migrated data in testing and production environments.
Conduct post-migration reconciliation of record counts, field values, relationships, and business-critical information.
Document data discrepancies, coordinate issue resolution, and ensure data accuracy throughout the migration process.
System Integration
Coordinate with internal system owners and the implementation team to define integration requirements between the CRM platform and other business systems, including ERP and student information systems.
Identify required data objects, fields, data flows, validation rules, dependencies, and ownership for each integration.
Participate in solution reviews and demonstrations, gather feedback, and follow up on outstanding actions.
Review integration test cases and support end-to-end testing during UAT and go-live.
Track integration defects and data discrepancies, coordinate clarification, and support timely resolution.
Assist with cutover planning and readiness activities to ensure successful deployment of integrated solutions.
Training, User Support & Continuous Improvement
Maintain user guides, training materials, and standard operating procedures.
Support initial and refresher training for Admissions teams when processes or system functionality change.
Provide post-go-live support and coordinate with campus teams and IT to troubleshoot user and system issues.
Monitor system adoption, data quality, and compliance with agreed processes across campuses.
Work with business and IT stakeholders to identify opportunities to improve the CRM system and related operational processes.
Take on other relevant CRM, data management, and project support activities as project priorities evolve.
Key Stakeholders
Central Admissions team
Campus Admissions teams
IT and other Head Office departments
CRM implementation partner and internal project team
Owners of connected business systems, including ERP and student information systems
Requirements
Education & Knowledge
Bachelor's degree in Information Technology, Business Information Systems, Data Management, Finance, Accounting, or a related field.
Good understanding of CRM-enabled sales, customer management, or admissions processes.
Knowledge of data structures, data mapping, data quality principles, and system integration concepts.
Familiarity with Salesforce or relevant CRM platforms is an advantage; Salesforce certification is a plus.
Experience
At least 2 years of relevant experience in CRM implementation, business analysis, data migration, data management, or application support.
Hands-on experience in data cleansing, mapping, validation, migration, or reconciliation.
Experience supporting UAT, system deployment, or end-user training.
Experience in the education sector or admissions processes is an advantage.
Ability to adapt to changing project requirements and manage a diverse range of CRM, data, and project-related tasks.
Technical & Professional Skills
Advanced Excel skills and confidence working with large datasets; experience with other data tools is preferred.
Strong analytical skills, with a focus on data cleansing, validation, reconciliation, and accuracy.
Ability to translate business requirements into clear data and system requirements.
Strong documentation, issue tracking, coordination, and follow-up skills.
Good written and verbal communication skills in both English and Vietnamese.
Ability to collaborate effectively with business users, technical teams, vendors, and stakeholders at different levels.
Personal Attributes
High attention to detail and a strong commitment to data accuracy.
Structured, proactive, and accountable approach to work.
Ability to manage competing priorities and deliver under tight deadlines.
Collaborative, adaptable, and solution-oriented mindset.
Commitment to confidentiality and responsible handling of personal and admissions data.
Willingness to take on evolving responsibilities and contribute across different areas of the project.