crm Team Leader

Develop Customer Relationship Management (CRM) strategies:
- Build CRM's full year strategy and develop execution plans (establish yearly policy & fetch detail direction, new function innovation)
- Ensure CRM's KPI - developing specified promotions/plans to maintain member loyalty & drive direct traffics to the cinemas.
- Nurture customer relationship & value through exclusive activities/gift & other events.
CRM Campaigns planning:
-In charge planning and delivering CRM execution aligning with the CRM strategies across the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
- Lead full campaign process including: Analysis, Planning, Visuals, Execution & Review (report).
- Collaborate with other stakeholders to ensure delivering the execution of CRM campaigns on time with effectiveness.
- Development of testing strategies to guarantee the most efficient approach for the loyal customers.
- Coming up with creative ideas, preparing proposals, overseeing the production process & execution and reporting the results to the relevant people.
Manage and Control CRM Communication Channels:
- SMS: Create content and send SMS to target audience for specific campaigns/promotion.
- EDM: Build template and content for specific EDM campaigns; optimize efficiency of EDM campaigns with given budget.
- Other Online channels: Manage content related to specific CRM Campaigns on Web/App & SNS (Facebook, Instagram, etc.).
Manage, control and analysis Customer Database:
- Provide executive analysis for upcoming campaigns or certain requests from other teams.
- Suggest direction & strategy based on executive analysis.
- Conduct market research/surveys based on current customers to explore new insights/market study.
Manage and develop CGV Membership Program:
- Yearly propose membership policy.
- Monthly and weekly tracking membership performance and proposing directions for improvement as needed.
- Nurture customer relationship & value through exclusive activities. and events.
- Manage suppliers to produce & deliver membership materials, gifts, etc. to the cinemas on time for specific campaigns.
- Build workflow for specific membership campaigns/ promotion and work closely with digital team for smoothly automation running.
- Work closely with IT team for system development which directly supports for CRM campaigns.
- Maintain effective communication with operation team in regarding to membership program (i.e guideline, policy, POSM & other issues related to customer service).
- Execute membership partnership promotion plan .