Mô tả công việc
• Understanding CRM and how to build CRM campaign across digital channels including email, SMS, push notifications, in-app messaging, and social retargeting to boost revenue from existing and potential customers.
• Manage and optimize marketing automation campaigns tailored by customer segmentation and behavior.
• Design personalized customer journeys based on multi-channel user data, collaborating closely with
data analysts to analyze behavior and recommend actionable strategies.
• Coordinate with Product, IT, Sales, and Compliance teams to ensure timely, effective, and compliant campaign execution.
• Monitor and report on campaign performance against KPIs such as conversion rate, open/click rates, CAC, CLV, retention, and ROI.
Yêu cầu
• Bachelor's degree or higher in Marketing, IT, Statistics, Finance, or related fields.
• Minimum 5 years of experience in CRM or
Digital Marketing within Consumer Finance, Banking, Fintech, or E-commerce sectors.
• Proficiency with CRM platforms
• Strong understanding of customer segmentation, consumer behavior, lifecycle marketing, lead nurturing, and retention strategies.
• Excellent data analysis skills and familiarity with Google Analytics, Excel/SQL, or similar analytic tools.
• Strong project management skills, ability to multitask, and work collaboratively across departments.
• Experience working with CDP (Customer Data Platform) and DMP (Data Management Platform).
• Knowledge of data privacy regulations (e.g., GDPR, local data protection laws).
• Experience managing CRM campaigns for large-scale customer bases (millions of users) is a plus.
Quyền lợi
Thưởng
Healthcare Insurance
13th salary
KPIs bonus
15 annual leaves
Thông tin khác
NGÀY ĐĂNG
24/11/2025
CẤP BẬC
Nhân viên
NGÀNH NGHỀ
Ngân Hàng & Dịch Vụ Tài Chính > Dịch Vụ Hỗ Trợ Khách Hàng
KỸ NĂNG
CRM, Customer Experience Management, Customer Journey Map, Data Analysis, Performance Marketing
LĨNH VỰC
Tài Chính
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
SỐ NĂM KINH NGHIỆM TỐI THIỂU
5
QUỐC TỊCH
Không hiển thị
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Thông tin chung
Nơi làm việc
- Tầng 2, Tòa nhà REE Tower, Số 9 Đoạn Văn Bò, Phường 12, Quận 4, Tp.HCM
Cách thức ứng tuyển
Ứng viên nộp hồ sơ trực tuyến bằng cách bấm nút Ứng tuyển bên dưới:
Hạn nộp: 24/12/2025
