D2C Category Marketing Specialist/ Senior Specialist

Lead the end-to-end category campaign planning across Samsung D2C channels by aligning Business Units (BU), Category, Sales, and other Channel MKT teams. Own the integrated commercial campaign roadmap, ensuring product priorities, promotional strategies, and channel plans are translated into impactful customer campaigns that maximize D2C business performance.
Roles & Responsibilities:
1. Category & Commercial Planning:
• Partner with Business Units (BU) to understand product strategy, launch roadmap, business priorities, and commercial objectives across all product categories.
• Collaborate with Category Sale teams to understand promotional plans, pricing strategies, key SKUs, customer offers, and commercial schemes.
• Consolidate business priorities into an integrated D2C commercial campaign roadmap across all product categories.
• Ensure campaign priorities align with overall business objectives, customer demand, and seasonal opportunities.
2. Campaign Roadmap & Cross-functional Alignment:
• Own the D2C campaign calendar and campaign roadmap across all D2C channels.
• Translate commercial priorities into clear campaign briefs for D2C Channel teams, including: [protected info], EPP Internal, EPP External, 3PD (e.g., TikTok Shop)
• Coordinate campaign planning with Sales, Category, Product, CRM, Media, Creative, Operations, and Retail teams to ensure execution readiness.
• Ensure alignment on campaign objectives, product availability, promotional mechanics, creative assets, and launch timelines.
3. Campaign Performance & Business Analytics:
• Monitor campaign performance across all D2C channels using commercial and marketing KPIs.
• Analyze campaign effectiveness, customer behavior, channel contribution, and sales performance to identify optimization opportunities.
• Develop post-campaign analysis and actionable insights to continuously improve future campaign performance.
• Leverage customer insights, competitive intelligence, and market trends to refine campaign strategy and commercial planning.
4. Business Recommendation & Stakeholder Management:
• Provide data-driven recommendations to BU and Category teams on campaign priorities, promotional effectiveness, key SKU focus, and commercial opportunities.
• Advise D2C Channel teams on campaign optimization, channel strategy, and resource prioritization based on business performance.
• Facilitate alignment among BU, Category, Sales, and D2C Channel teams to ensure commercial objectives are consistently delivered.
• Act as the central point of coordination for category campaign planning across all stakeholders.
5. Campaign Governance:
• Own the overall D2C campaign governance process and ensure campaign execution follows agreed priorities.
• Balance competing business requests across multiple product categories and channels to maximize overall D2C business performance.
• Drive continuous improvement of campaign planning frameworks, planning cadence, reporting standards, and cross-functional ways of working.