Data Analyst (Growth Analytics)

Mô tả Công việc
Analyze customer behavior, campaign performance, and business metrics to identify growth opportunities and improve customer engagement.
Develop and maintain customer segmentation models using behavioral, transactional, and demographic data to support CRM and personalized marketing initiatives.
Extract, transform, and analyze data from CDP, CRM, Data Warehouse, and other business systems using SQL.
Build, maintain, and optimize automated dashboards and reports to monitor key business and campaign performance metrics such as conversion, retention, customer lifecycle, and engagement.
Collaborate with Data Engineers to validate data pipelines, improve data quality, and ensure data accuracy across reporting systems.
Conduct Customer Analytics using methodologies such as RFM Analysis, Cohort Analysis, Customer Segmentation, Funnel Analysis, and Customer Journey Analysis.
Evaluate campaign effectiveness through pre- and post-campaign analysis, providing actionable insights and optimization recommendations.
Partner with Growth, CRM, Marketing, Customer Service, and E-commerce teams to deliver analytical support, data extraction, and business recommendations.
Leverage AI-powered tools such as ChatGPT, Claude, Gemini, or similar solutions to improve SQL development, reporting automation, and analytical productivity.